Business Development Representative

Business Development Representative (BDR)

The Business Development Representative (BDR) is a pivotal role responsible for driving high-quality pipeline growth through a blend of inbound and outbound efforts. This role works closely with Account Executives to strategically target accounts, qualify leads, and create new opportunities. This role requires a proactive mindset, a customer-centric approach, and adaptability to leverage modern tools and techniques in a dynamic sales environment.

Key Responsibilities

• Lead Qualification & Nurturing : Build strong rapport with prospects by providing valuable resources (e.g., webinars, white papers, blog content). Qualify inbound and outbound leads using modern frameworks (e.g., MEDDPIC) and assess their fit based on business needs.
• Outbound Prospecting : Conduct targeted outreach using intent data, account intelligence, and multi-channel engagement strategies (e.g., cold calling, email, LinkedIn). All outreach should be highly personalized, leveraging company insights, individual details, and intent data or intelligence.
• Collaboration with Account Executives : Partner on account planning, leveraging shared insights to identify high-potential opportunities for both customer and prospect accounts. Prioritize developing comprehensive Account Profiles to support effective research.
• Inbound Lead Management : Respond promptly to inbound inquiries, ensuring excellent initial engagement to convert them into qualified opportunities.
• Database & CRM Management : Maintain Salesforce and lead management platforms with precision, ensuring data accuracy and completeness. Expand contact lists with key personas and decision-makers using advanced research tools and techniques.
• Social Selling & Digital Engagement : Leverage social media platforms for prospecting, networking, and nurturing relationships. Create and share engaging content to build credibility and trust.
• Continuous Improvement : Monitor and analyze outreach performance metrics, iterating to improve conversion rates. Stay up to date on industry trends, tools, and competitor activities to refine prospecting strategies.

Required Qualifications

Preferred Qualifications

What Success Looks Like

Compensation : This role has a market-competitive salary with an anticipated base compensation range of $45,400.00 - $84,200.00. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

Benefits

About Genesys

Genesys empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit reasonable.accommodations@genesys.com .

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital or domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.