Executive Director, Marketing Strategy and Planning

Overview

Executive Director, Marketing Strategy and Planning

If you have an interest in being part of one of the fastest growing industries in the nation, you may consider wanting to work for Trulieve. If you have a desire to help others in need through your efforts, this may be the role for you.

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer. Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website.

Requisition ID : 16704

Remote Work Available : No

Location : Must live in Tampa, FL or Tallahassee, FL

Department : Marketing

Reports to : Chief Marketing Officer

Duties and Responsibilities

Strategic Leadership & Planning

• Lead the development of a holistic marketing strategy aligned with corporate goals and growth objectives.
• Collaborate with cross-functional leaders to integrate marketing priorities into enterprise-wide planning.
• Evaluate market dynamics, competitive intelligence, and emerging opportunities to inform strategy.
• Translate business objectives into marketing plans with clear KPIs, measurement frameworks, and ROI benchmarks.

Data-Driven Decision-Making

Campaign Development & Execution

Leadership & Influence

Customer & Experience Focus

Experience and Qualifications

Knowledge and Skills

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available after hours if an emergency situation should arise.

Equal Employment Opportunity

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.

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