Digital Producer Job at Nexstar Media Group, Inc. in Tampa

Overview WFLA News Channel 8 is looking for a video-savvy Digital Producer with top-notch writing skills who thrives in a fast-paced environment and has a vision for what news and other content can and should be on digital, social, and streaming platforms. If you’re outside of the box, we want to hear from you!

WFLA digital producers are leaders in the newsroom. They enterprise and develop quality original content that follows the highest journalistic standards and provides a rich experience for our audience. They’re storytellers who are plugged into the community and crush it when it comes to social listening. Digital producers are all about our audience members whenever and wherever they are, and on whatever device they’re using.

The person who joins us in this position will have an audience-first approach in producing and sharing WFLA.com content across all platforms including the News Channel 8 CTV app. We operate as one content team in our newsroom, which means the digital producer will work closely with other content creators including broadcast producers, photojournalists, and reporters. Our digital producers are at the core of the flow of information and are in continual contact with members of our community and are key in communicating things out to the entire content team.

Responsibilities Produce audience-first, engaging storytelling through digital articles, videos, social media, push alerts, live streams, and interactive elements

Social listening : monitor social chatter and track trending stories via Chartbeat, Google Trends, and our social media platforms; report findings to newsroom

Urgently and aggressively report news online as it happens

Focus on accuracy and balance in stories and social content through copy editing and training of staff

Produce, shoot, and / or edit videos for WFLA.com digital and streaming platforms

Generate web traffic through SEO best practices, website management, app management, push notifications, and application of advanced social media skills

Work with all newsroom team members on content coverage, digital-broadcast coordination, and social listening

Use digital and social analytics to inform editorial decisions

Implement best practices on WFLA digital, streaming, and social media platforms

Ensure newsroom upholds journalistic integrity and the WFLA brand across platforms

Other duties as assigned by Manager

Requirements and Skills Two years of experience in digital content and journalism

Strong multi-tasking abilities

Organized, technical problem solver and quick decision-maker

Capable of researching, interviewing, and writing original news articles

Knowledge of SEO best practices and AP Style

Enjoys working in teams and has excellent interpersonal skills

Ability to learn new technology and applications independently and quickly

Strong communicator

Some schedule flexibility (nights, weekends, early mornings)

Regularly meets measurements of success

Understanding of Adobe Analytics; Chartbeat experience a plus

Proficiency in MS Office; HTML experience a plus

Basic proficiency in the Adobe suite a plus

Seniority level Entry level

Employment type Full-time

Job function Marketing, Public Relations, and Writing / Editing

Industries : Broadcast Media Production and Distribution

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