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Marketing Manager

Marketing Manager

Novalink SolutionsSuwanee, GA, United States
3 days ago
Job type
  • Full-time
Job description

Job Description

Key Responsibilities

1. IT Staffing Augmentation Marketing

  • Develop and execute marketing campaigns to promote staffing and consulting services.
  • Build and maintain marketing collateral such as case studies, service brochures, and client success stories.
  • Collaborate with the business development team to support lead generation and client acquisition.
  • Manage digital marketing (social media, LinkedIn, website content) to showcase staffing expertise.

2. Product Marketing (NovaSync, NovaSafe)

  • Develop go-to-market strategies and campaigns for product launches and feature updates.
  • Create product content including whitepapers, blogs, datasheets, pitch decks, and demo scripts.
  • Conduct market research and competitor analysis to strengthen product positioning.
  • Collaborate with sales teams to drive product adoption and support pre-sales activities.

    • 3. General Marketing

  • Oversee brand communication, ensuring consistent messaging across platforms.
  • Plan and execute email campaigns, newsletters, and webinars.
  • Track campaign performance using analytics tools and report ROI.
  • Coordinate with external vendors, designers, and agencies when needed.

    • Qualifications

  • Bachelor's degree in Marketing, Business, or related field (MBA preferred).
  • 2-5 years of marketing experience (IT services and / or product marketing preferred).
  • Strong written and verbal communication skills.
  • Hands-on experience with digital marketing tools (LinkedIn campaigns, SEO, Google Analytics, HubSpot, etc.).
  • Ability to manage multiple priorities and work in a fast-paced environment.

    • Desired Skills

  • Prior experience in IT services / staffing or SaaS / enterprise product marketing.
  • Creative thinker with strong storytelling ability.
  • Strong project management and collaboration skills.
  • Knowledge of content creation tools (Canva, Adobe Suite, video editing tools) is a plus.
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    Marketing Manager • Suwanee, GA, United States

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