Sr. Director - Loyalty Strategy + Experience

About the Role

As the Sr. Director of Loyalty – Strategy + Experience, you will be at the forefront of shaping the future of customer engagement across a portfolio of iconic brands. This role is responsible for leading the strategic vision, innovation roadmap, and enterprise-wide execution of loyalty initiatives that drive customer retention, brand affinity, and long-term value creation. You will partner closely with senior leaders across brand, marketing, digital, and operations to embed loyalty into the core of the customer experience. With a deep understanding of market trends, customer insights, and emerging technologies, you will architect and evolve loyalty strategies that differentiate the company in a competitive retail landscape.

What You\'ll Do

Innovation Strategy, Design & Implementation

• Spearhead the enterprise-wide vision and roadmap for loyalty innovation, designing transformative constructs that elevate customer experience and drive brand affinity.
• Partner with Brand Experience and Marketplace leaders to co-create next-generation loyalty strategies that anticipate customer needs and unlock long-term engagement.
• Establish a continuous innovation cycle by embedding agile experimentation, customer feedback loops, and performance analytics into loyalty program development.

Program Effectiveness & Strategic Opportunity Identification

Market Intelligence & Trend Leadership

Cross-Functional Strategy & Brand Integration

Enterprise Value Creation & Strategic Partnerships

Executive Communication & Leadership

Who You Are

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