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Digital Marketing Product Specialist Job at The Intersect Group in Irving
Digital Marketing Product Specialist Job at The Intersect Group in IrvingMediabistro • Irving, TX, United States
Digital Marketing Product Specialist Job at The Intersect Group in Irving

Digital Marketing Product Specialist Job at The Intersect Group in Irving

Mediabistro • Irving, TX, United States
5 hours ago
Job type
  • Full-time
  • Temporary
Job description

Digital Marketing Product Specialist

Location : Irving, TX (5 days onsite)

Contract : 6-month contract (with strong potential to extend or convert to full-time)

Pay Rate : Approx. $30 / hr

Work Authorization : U.S. Citizens and Green Card holders only

About the Role

We’re seeking a Digital Marketing Product Specialist to support the execution and optimization of CRM campaigns while driving improvements in CRM processes through technology. This role blends campaign coordination with product management, offering a unique opportunity to shape customer experiences and influence digital strategy.

Key Responsibilities

  • Manage end-to-end execution of CRM campaigns, ensuring alignment across teams.
  • Collaborate with product managers to define campaign goals, KPIs, and audience segments.
  • Recommend CRM tactics to meet performance objectives.
  • Monitor campaign status and report on performance metrics.
  • Facilitate communication between digital and marketing stakeholders.
  • Support and improve the CRM intake process across departments.
  • Identify and resolve bottlenecks in campaign planning and execution.
  • Ensure CRM tools and workflows meet evolving business needs.
  • Compile and present campaign performance reports with actionable insights.
  • Analyze KPIs to inform future campaign strategies.

Basic Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 1–2 years of experience in marketing, account management, or a similar role.
  • Strong interest in digital marketing and product management.
  • Excellent organizational skills and attention to detail.
  • Ability to manage multiple projects and communicate effectively across teams.
  • Strong written and verbal communication skills.
  • Familiarity with CRM platforms and campaign analytics.

    • Preferred Qualifications

  • Experience with Salesforce Marketing Cloud (SFMC).
  • Analytical mindset with a passion for data-driven decision-making.
  • Comfortable working in a fast-paced, collaborative environment.
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    Digital Marketing Specialist • Irving, TX, United States