Product Marketing Manager, Demand Generation

Job Description

Job Description

About Us

Suger is a revenue platform that helps our customers grow on the fastest-growing B2B sales channel : the cloud marketplaces of AWS, Azure, GCP, and Alibaba. Launched in 2022, we take the tech debt out of marketplace sales by providing an API-first approach that connects our customers’ existing systems (CRM, metering, ERP, etc.) with the cloud marketplaces. In just 1.5 years, we’ve contracted with close to 150 customers, ranging from early-stage startups to public companies.

We’re looking for a Product Marketing Manager to define and own how Suger shows up in the market. This role sits at the intersection of product, sales, and growth — translating Suger's capabilities into clear messaging, positioning, and programs that drive pipeline. You’ll shape the story that defines Suger’s category leadership in Cloud GTM, create compelling content that resonates across buyer personas, and equip our sales team with the insights and tools to win.

This is a high-impact opportunity to join a fast-growing company backed by top-tier investors — Craft Ventures, Intel Capital, and Y-Combinator — and play a central role in building the GTM foundation for one of the most transformative shifts in enterprise software sales.

What You'll Do

• Inbound Traffic Growth — Develop a unified search strategy across traditional and AI-driven discovery layers to increase organic sessions and secure top-10 rankings for core topic clusters (AWS Marketplace co-sell, Azure IP co-sell, Private Offers). Launch an editorial calendar and maintain a consistent content refresh cadence.
• Conversion Rate Optimization — Build and optimize visitor-to-lead flows with CTAs, forms, and HubSpot workflows. Map content to each funnel stage (awareness → evaluation → demo) and refine landing pages and capture points to lift demo conversion rates.
• Authority & AI Visibility — Implement AEO and LLMO strategies to ensure Suger appears in AI Overviews and LLM citations (ChatGPT, Perplexity, Copilot). Publish original data and partner case studies to gain backlinks and establish domain authority.
• Operational Process Design — Create a repeatable inbound content lifecycle (research → production → publication → optimization → promotion). Build cross-functional workflows across Growth, SDR, and AE teams to efficiently activate and convert inbound leads.
• Measurement & Reporting — Own the inbound growth dashboard (HubSpot + GA4) and track leading / lagging metrics such as impressions, AI citations, demo requests, and content-sourced pipeline. Set quarterly targets and performance refresh cycles to maintain growth momentum.

What You'll Need

Why Join Us