Demand Generation Manager, ABM

6x faster initiative planning with AI - Introducing Productboard Spark.

This role is based in our San Francisco office with an office‑centric hybrid schedule. You’ll work from our office at 333 Bush Street on Mondays, Tuesdays, and Thursdays. You have the option to work from home on Wednesdays and Fridays.

Productboard is seeking a Demand Generation Manager focused on ABM to penetrate and grow strategic and named accounts for the enterprise. Partnering with marketing, BDR, and sales colleagues, this marketer will operationalize a scalable, one‑to‑one and one‑to‑few, multi‑channel marketing motion that results in expanding pipeline and accelerating close rates with Productboard’s highest‑value target accounts.

Mission

Our mission at Productboard is to help all the curious and relentless product creators out there to "make products that matter, together."

Responsibilities

• Assist with building and running a modern ABM program that creates personalized buying experiences for Productboard’s most strategic customers.
• Partner with digital, field marketing, sales and BDR teams to develop targeted programs that drive demand in key accounts to influence and engage product champions, decision‑makers, and executives, especially those focused on digital transformation and customer centricity.
• Own the strategic account ABM program execution including strategy, goal setting, budget, list management, campaign plans and collateral, follow‑up and reporting; execute ABM campaigns against our top strategic accounts globally.
• Framework 1 : 1 and 1 : Few strategies in tandem with our Sales team.
• Engage with sales, BDRs, digital and field marketing teams to coordinate, execute, and optimize ABM activities.
• Work strategically to analyze data and campaign performance, while guiding decisions and optimization opportunities.

What we want from you

Benefits

💰 Competitive Compensation, Stock Options, Company 401k

📚 A budget for your professional development and ongoing learning

🏝 Unlimited PTO – Seriously, take the time that you need

💛 1 Volunteer Day per year for you to help causes close to your heart

🍀 Mental Wellness Program to support your well‑being and self‑care

🏋 Company contribution to gym and wellness memberships

🚗 Commuter benefits

🍹 Team events, such as happy hours, off‑sites, and retreats abroad

❤️ Company contribution and access to best‑in‑class health benefits

The expected base pay range for this position in the San Francisco area is $135,075 – $180,100. In addition to the base pay, this role is eligible for variable compensation, competitive equity awards, and benefits.

Productboard's pay ranges are determined by role, level, and location. Within the range, the successful candidate’s starting base pay will be determined based on factors including job‑related skills, experience, qualifications, relevant education or training, and market conditions. These ranges may be modified in the future.

The base pay range for this role is $135,075 – $180,100 per year.

About Productboard

At Productboard, we’re on a mission to help product teams build exceptional products with clarity and confidence. As the leading intelligent product management platform, we empower over 4,000 companies, including Salesforce, SAP, Autodesk, and Kroger, to understand what customers need, prioritize what to build next, and align everyone around a shared roadmap. Headquartered in San Francisco with offices in Prague and Brno, Czechia, we’re backed by some of the world’s most respected investors, including Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, Tiger Global, and Dragoneer. We’re proud to be consistently recognized as one of the best places to work by BuiltIn and Comparably, and to count ourselves among the world’s leading unicorn companies. Well‑funded and financially disciplined, we have the stability and runway to build boldly for the long term. Over the past few years, we’ve rearchitected our platform from the ground up to serve enterprise scale and set the foundation for the next era of product management. Now we’re entering an exciting new phase with Productboard Spark, our AI‑first, agentic experience that transforms how product teams work. Spark is a true collaborator that deeply understands your product context, company strategy, and customer needs, helping teams move faster and make smarter, more confident decisions. Join us as we build the future of product management.

About our culture

Imagine working in a place where everything matters — most importantly, you. At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where :

Forming our company values was a group effort, with every employee allowed to contribute. From profit‑sharing initiatives, like stock options, to open calendars and communication, we don’t waste time on politics or ego. We champion openness by sharing our goals, successes, and failures. Join colleagues who are passionate about what they do. Team members who are invested in their work environment, and the future of Productboard. Help shape our company, culture, and product! Check out our LinkedIn Life page, or listen to our People of Productboard podcast for a real feel of what life is like at Productboard.

Equal Opportunity Employer Statement

We are an equal opportunity employer and champion equity. We aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. We do not tolerate any discrimination or harassment based on gender identity, race, color, religion, age, sexual orientation, non‑disqualifying physical or mental disability, national origin, veteran status, or any other bias covered by appropriate law. All aspects of employment, including hiring, training, promotion, and terminations, are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities. Togetherness is one of our core values, and our Diversity Council helps to ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every person matters. We are committed to leading by example to drive societal change.

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