Head of Demand Generation & Marketing Automation

Overview

Head of Demand Generation & Marketing Automation

Base pay range : $129,000.00 / yr - $155,000.00 / yr

Location : Los Angeles, CA (salary reflects location; actual may vary by geographic location). This role leads demand generation and marketing automation strategy, driving lead management, campaign execution, and optimization of CRM and marketing technology stack.

Responsibilities

• Standardize lead processes, accelerate adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimize lead vetting and reporting to support business growth.
• Support demand generation through the execution of marketing initiatives; develop and implement best-in-class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms, ensuring seamless lead distribution, sales acceptance, and pipeline progression, specifically across Aon Connect (Oracle) and Salesforce environments.
• Optimize lead management processes including standardizing lead definitions, transitioning from interim processes, accelerating adoption of new data architecture, and implementing global lead routing.
• Enhance lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives.
• Develop, build, and maintain campaigns, including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms.
• Ensure timely and seamless lead distribution and management across Aon Connect and Salesforce environments, focusing on adoption and tracking program progress.
• Manage global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts.
• Support end-to-end event promotion and create a culture and campaign structure that drives result-oriented outcomes from events.
• Create scalable, efficient marketing programs aligned with core and growth priorities; lead collaboration between Digital Marketing and the wider business.
• Provide team leadership and direction, communicating strategy and expected standards.
• Foster cross-team collaboration by developing best practices groups and collaborative campaign planning sessions.

Qualifications

Success Measures

Company & Culture

Job Details

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