Senior Demand Generation Marketing Manager

Job Description

Job Description

Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys.

Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!

As the Senior Demand Generation Marketing Manager at Color, you’ll play a key role in scaling our B2B marketing engine to reach employers, health plans, and benefits administrators who are transforming population health. You’ll be responsible for building and executing high-impact, integrated marketing campaigns that drive lead generation, pipeline growth, and revenue.

This role sits at the intersection of strategy and execution : you’ll not only design and launch full-funnel campaigns, but also own the underlying marketing operations infrastructure that ensures campaigns are efficient, measurable, and scalable. Reporting to the VP of Marketing and working closely with Sales, you’ll own the full lifecycle of demand generation — from segmentation and lead capture through scoring, routing, and reporting.

This is a hands-on, strategic role ideal for someone who thrives in a fast-paced environment and is excited to build a function from the ground up. The ideal candidate brings experience in B2B healthcare marketing, understands how to engage employer buyers, and is driven by performance metrics.

How You'll Contribute :

• B2B Demand Gen : Develop and execute full-funnel demand generation strategies across paid media channels including LinkedIn Ads, Google Ads, email marketing, webinars, events, and ABM (Account-Based Marketing) programs focused on strategic employer and health plan segments to drive qualified leads and pipeline growth. Manage and optimize audience targeting, budget allocation, creative development, and performance optimization to maximize ROI and lead quality.
• Marketing Operations : Manage segmentation, list building, website lead forms, landing pages, and campaign asset organization. Own the structure, integrity, and maintenance of the marketing database and tech stack. Partner with SFDC and Rev Ops as needed for data hygiene management and to ensure effective lead qualification, routing, follow-up, and conversion. Create a strong feedback loop to improve lead quality and pipeline performance. Leverage Salesforce and Marketo and Salesloft marketing automation platforms to create sophisticated lead scoring, nurturing campaigns, and attribution models that guide prospects through the entire buyer journey.
• Reporting : build marketing’s measurement framework — including attribution models, lead scoring and campaign reporting for ROI. Analyze campaign performance and provide regular reporting on key metrics like MQLs, pipeline contribution, channel value assessment ROAI and ROI. Partner with Rev Ops as needed for dashboard and reporting.  Continuously test and optimize campaign tactics, messaging, and channels to improve conversion rates and reduce customer acquisition costs.
• Cross Functional collaboration : Partner with Sales to ensure effective lead qualification, routing, follow up, and conversion, creating a strong feedback loop to improve lead quality and pipeline performance.
• Budgeting : Manage budgets and external vendors to ensure efficiency and effectiveness of the spend across all demand generation efforts.
• Stay Current : Stay informed about industry trends (in Demand Gen and in healthcare employer benefit strategies, and competitive dynamics) to inform targeting messaging.

Our Ideal Candidate Will Have :

Nice to Have :

What We Offer :

Location : Hybrid in Burlingame, CA

Travel Requirement :

Base Salary Range : $127,000-170,000

The actual base pay is dependent upon many factors, such as : work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.

Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.