Senior Director, Product Marketing

Senior Director, Product Marketing

Location : Remote, United States

Description

Dodge Construction Network (Dodge) is seeking an exceptional Senior Director, Product Marketing to define how Dodge products are positioned, messaged, and experienced in the market. This leader will shape the stories that connect our products to the real-world success of our customers—driving conversion, retention, and advocacy across the buyer journey.

This role is responsible for the full spectrum of product marketing—from developing compelling positioning and messaging frameworks, to building the proof, tools, and assets that fuel sales success, to creating retention plays that ensure customers realize the full value of Dodge’s products.

The ideal candidate is a strategic and hands‑on marketer who has excelled in data‑oriented B2B environments serving both SMB and enterprise audiences. They know how to position products for Sales, Marketing, and Business Development personas, and they can craft confident, outcome‑driven messaging that stands out from competitors.

If you’re passionate about connecting the dots between product, customer, and growth—and thrive in shaping how the market perceives and chooses solutions—this is the role for you.

This is a full‑time position and reports directly to the Chief Marketing Officer.

• Please include a link to your portfolio, website, or samples of your product marketing work (e.g., positioning, messaging, launch materials, or content).

Preferred Location

This is a remote, home‑office‑based role. Candidates located in the continental United States will be considered.

Travel Requirements

Some travel is expected for this role.

Essential Functions

Product Positioning & Messaging

Own the positioning, messaging, and go‑to‑market narrative for Dodge Construction Network’s products and solutions

Develop persona‑based messaging that resonates with our key audiences, including Sales, Marketing, and Business Development professionals in the construction ecosystem

Partner with Product to translate complex data‑driven capabilities into clear, differentiated, and outcome‑oriented value propositions

Build a scalable messaging framework that ensures consistency across demand generation, content, and sales enablement

Create our product, service, and solution naming convention and bring to life in a way that attracts and engages audiences

Social Proof & Market Validation

Establish a systematic approach to building and amplifying social proof—including customer stories, testimonials, reviews, case studies, total economic impact, and logo showcases

Partner with Customer Success to identify champions and build advocacy programs that turn customer success into brand success

Lead initiatives to improve visibility and credibility through ratings, analyst relations, and industry recognition programs

Sales & SDR Enablement

Serve as the strategic bridge between Product, SDRs, and Sales—ensuring our teams are armed with the assets and insights needed to convert demand into revenue

Build high‑impact enablement tools including video explainers, competitive battlecards, customer‑ready decks, and campaign‑specific offers or promotions

Collaborate closely with Sales leadership to optimize messaging and materials across each stage of the funnel—from awareness to close

Partner with Demand Generation to ensure product messaging is embedded into campaigns that generate qualified, high‑converting opportunities

Generate high‑impact product and feature launch campaigns that activate prospects and our customer base

Customer Retention & Product Adoption

Build retention and adoption programs that help customers find success within our products and maximize their value realization

Develop messaging and in‑product content that drives engagement, renewal, and expansion

Partner with Customer Success and Product teams to translate customer insights into playbooks that improve gross retention and customer satisfaction

Measurement & Impact

Establish clear KPIs that measure the impact of product marketing across the funnel—conversion rate improvements, win rates, retention, and advocacy

Use data and qualitative insights to continuously refine positioning, content, and enablement programs for maximum effectiveness

Education Requirement

Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred) or equivalent education and work experience.

Required Experience, Knowledge and Skills

10+ years of progressive B2B marketing experience, including at least 5+ years in product marketing leadership roles

Experience in a data & analytics, SaaS, or technology company with a proven record of success positioning complex products for multiple buyer personas

Exceptional ability to translate technical capabilities into simple, differentiated, and compelling stories

Proven success building and optimizing sales enablement and retention programs that drive measurable impact

Strong understanding of competitive positioning, objection handling, and challenger messaging techniques

Comfortable working with data and analytics teams to surface insights that power storytelling and GTM strategy

Skilled communicator and collaborator—adept at influencing executive stakeholders and inspiring cross‑functional teams

Passionate about crafting category‑defining product marketing that can stand alongside product marketing leaders like ClickUp, Airtable, Mailchimp, and Slack

About Dodge Construction Network

Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision‑makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting‑edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.

Dodge is the catalyst for modern construction.

Salary Disclosure

Dodge Construction Network’s compensation and rewards package for full‑time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped commissions plans or an annual discretionary performance bonus.

Legal Requirements

For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.

A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal, state and local ordinances.

Reasonable Accommodation

Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email recruiting@construction.com.

Equal Employment Opportunity Statement

Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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