46558087053- Growth Marketing Specialist : Youtube and Google

Growth Marketing Specialist YouTube & Google

We are seeking a Growth Marketing Specialist YouTube & Google to join our team. This person will own our performance strategy and execution across all Google channels including YouTube, Search, Shopping, Display, and Performance Max.

You will manage campaigns end-to-end : audience strategy, creative testing, budget allocation, optimization, and measurement. You'll develop hypotheses, test rapidly, and partner cross-functionally to ensure creative, landing pages, and offers are optimized for performance.

This is a hands-on role ideal for someone who loves both the art and science of paid acquisition, thrives on data, and can scale proven wins while continuously experimenting.

Own and optimize the full Google ecosystem Search, Shopping, Performance Max, YouTube, and Display with a focus on profitable customer acquisition and incremental revenue growth.

Develop and execute a clear testing roadmap audience tests, creative experiments, copy, bidding strategies, placements, and landing page funnels.

Partner with creative, analytics, and e-commerce teams to inform ad concepts, creative briefs, and conversion-driving optimizations based on performance data.

Monitor and analyze daily and weekly performance in Google Ads, YouTube Analytics, GA4, and Northbeam; identify trends, inefficiencies, and opportunities.

Collaborate with CRO and landing page teams to ensure continuity from ad click through conversion, improving CVR and RPS metrics.

Manage budgets and forecasts allocating spend across campaigns based on efficiency and scaling proven winners quickly.

Report on performance and communicate insights and next steps clearly to leadership and cross-functional partners.

Stay ahead of platform changes test new formats (e.g., Demand Gen, PMax enhancements, YouTube Shopping) and find innovative ways to drive growth through the Google stack.