TurboTax Principal Technical SEO / GEO Manager Job at Intuit in Mountain View

Overview Join the TurboTax Holistic Search team as a Principal Technical GEO / SEO Manager. With deep technical GEO and SEO expertise and a robust track record, you will play a key role in optimizing organic search tied to top line business metrics (traffic, logins, units). With 10-15+ years in the field, and experience in the past year with GEO, you’ll employ strong critical thinking skills and leverage your ability both to strategize and to implement in our dynamic, fast-paced org. Embrace the opportunity to be part of a results-focused team dedicated to continuous improvement and innovation in GEO and SEO.

What you’ll bring 10-15+ years of hands-on, advanced technical SEO experience; PPC and Holistic Search familiarity a plus

1+ years of hands-on GEO experience, optimizing for LLMs, AIOs, and more

BA / BS in Marketing, Business Administration, Computer Science, or a related field

Expertise in SEO tools like Google Search Console, Screaming Frog, GetStat, SEMRush, Adobe Analytics, and other key industry tools

Outstanding analytical and problem-solving skills with a proven ability to make decisions based on data

Strong entrepreneurial spirit with a documented record of innovation and a "test & learn" approach, who leads by example

Exceptional communication skills, adept at offering and receiving constructive feedback to strengthen team and cross-departmental relationships

Highly organized and detail-oriented, with an ability to manage multiple priorities and align them with the organization’s strategic goals

Passionate about SEO with an ongoing commitment to staying on the cutting edge of search marketing trends

How you will lead Champion technical GEO and SEO best practices organization-wide to bolster organic search traffic and meet rigorous business goals each year, including successfully influencing teams from ideation to execution

Provide deep technical GEO and SEO oversight and management of site architecture, platform migrations, technology decisions, crawling / rendering, subdomains, and more

Reimagine the TurboTax GEO and SEO 3-year strategy in partnership with x-BU SEO leaders, AI teams, Analytics, and more, aligning with short-term and long-term business objectives

Employ advanced GEO and SEO techniques for AI Overviews and LLMs, targeted for Gemini, ChatGPT, Perplexity, and other top AI tools

Develop and implement advanced GEO and SEO 1-year strategies for schema, multimedia, Core Web Vitals (page speed), and more

Partner with GEO and SEO content strategy teams across the org (SEO, PR / Comms, Customer Success, Tech, and others) to ensure best in class technical requirements are prioritized and implemented

Build and drive collaborative relationships across functions (engineering, web ops, design, strategy, analytics), ensuring GEO and SEO principles are integrated from design through coding

Lead with effective communication at the right altitude for different audiences, and actively seek feedback from internal and external stakeholders—including agency partners—to build trust and cooperation across teams

Passionate about data, analyzing and interpreting user behavior and search performance to evolve GEO and SEO strategy with data-backed insights

Collaborate closely with Analysts and Data Scientists to advance GEO measurement for actionable insights

Lead GEO and SEO tracking, refine attribution across devices (desktop, mobile web, mobile app), and help deliver insightful performance reporting

Lead GEO and SEO testing requirements, evangelizing best practices across teams for sitewide A / B, multivariate, geo and personalization tests from concept to implementation

Integrate seamlessly with the PPC team and broader digital marketing channels, employing a data-driven approach to maximize outcomes and ROI

Manage app store optimization strategies to maximize mobile app visibility and download rates

Inspire and effectively manage agency partners and contractors to deliver their best work for the TT SEO team

Seniority level Mid-Senior level

Employment type Full-time

Job function Engineering and Information Technology

Industries Software Development

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