Associate Product Manager

Lasko Products, a market leader in home comfort products for over 100 years, is looking to add an Associate Product Manager to the product team in our West Chester, PA headquarters. This role will be hybrid, working in office 3 days a week.

The Associate Product Manager will assist in evaluating and developing new products in support of Lasko team’s strategic plan to drive sales and profit of the product line. This position requires excellent project management skills and the ability to effectively work with others across the organization including marketing, IT, engineering, industrial design, finance, manufacturing, sales and customer service. Candidates should be self-motivated individuals, possess a strong work ethic, and enjoy working in a team environment. This is a great opportunity for someone who wants to begin their career in product marketing.

Primary Responsibilities

• Responsible for supporting the Sr. Business Unit Director for all product management activities and new product launches for the ongoing management of assigned product categories, including life-cycle management and implementation of profitable new product introductions in assigned product segment(s) and for specific retail / channel customers.
• Support development of the 3-year product plan for assigned product categories with consideration of key target market segments and strategic focus delivering product line growth and profitability through analysis of the market and reviewing market data.
• Work with Sr. Business Unit Director to conduct planning and analysis to provide product development for new products, including pricing, forecasting, launches, life cycle management, etc.
• Perform market research to gain insight into consumer behavior and uncover unmet consumer needs.
• Develop a deep understanding of the market and competitors, their products, and how they go to market including pricing and promotion by leveraging existing materials and research (internal and external).
• Collaborate with engineering, manufacturing, and design to generate insights and opportunities through ideation, teardowns, mock-ups, and other analysis.
• Support the Business Unit to approve final product concepts presented by the Product Design team based against criteria outlined in business requirement document and work closely with the Creative team in package design and development.
• Conduct timely analysis of sales performance across key retailers and determine proper course of action based on insights.
• Assist the Sr. Business Unit Director in planning, tracking, and managing product availability across all channels to ensure on time product launches and meeting customer line review requirements
• Help develop specific product models for online channels and for open channel customer purchases.
• Aid in the development and validation of product claims, packaging design and A+ marketing content
• Support marketing / sales support activities such as sale presentations, merchandising, promotions, collateral, and point-of-purchase for assigned product categories.
• Help prepare for and participate in product line reviews as needed.
• Manage items in declining stage of lifecycle. Manage the appropriate system coding and disposition of related inventory within budget. Monitor product inventory levels to identify outliers and opportunities.

Requirements

About Lasko Products

Better Air Starts Here.

Lasko Products is the leading air solutions brand with a reputation for reliable products, peak performance, and perpetual innovation – our commitment to our customers for over a century. Founded in 1906  by Henry Lasko in Philadelphia, Lasko has evolved for over a century to become the global leader in air solution products. From our roots in small appliances, fans, and portable heaters, we’ve grown to become the leading home comfort company while maintaining our unwavering commitment to quality and value. Today, Lasko stands as a symbol of innovation, offering consumers around the world high-performance products; portable fans, heaters, air purifiers, humidifiers, and home ventilation solutions. Our well-known brands, such as B-Air, Air King, and Guardian Technologies, serve both consumer and commercial markets across North America and internationally.  As an American company, we take pride in upholding the spirit of hard work, trust and accessibility, ensuring that Lasko remains available to all, for generations to come. Headquartered in West Chester, Pennsylvania, with manufacturing and distribution facilities nationwide, Lasko continues to set the standard in the air solutions category for another 100 years.

Lasko’s mission is to enhance lives by creating comfortable environments with innovative products you can trust.

The company’s success is based on Five Core Values :

Be Bold

Be Together

Be A Leader

Be Accountable

Be The Change

Why Join Lasko?

At Lasko, we believe people do their best work when they’re supported personally and professionally. That’s why we offer flexible hours and a hybrid work schedule for our corporate team, promoting employees to balance life and work in a way that fits their lifestyle. Our dog-friendly corporate headquarters adds a fun, welcoming atmosphere, while our competitive salaries with bonus potential recognize and reward your contributions. We also offer a comprehensive benefits package that includes a strong 401(k) match, wellness incentives, and robust health coverage. Join Lasko and be part of a legacy of innovation – at a company that values flexibility, growth, and a culture where you can thrive.