Senior Vice President, Integrated Media Planning

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Job Description

The Senior Vice President, Planning manages the planning portfolio for one of Starcom’s retail clients, inclusive of its Retail Media Network (RMN) and Brand Marketing initiatives. This SVP is a retail-minded strategic leader who contributes to strategy, builds solid relationships with clients across all levels and functions, and can manage, lead, and develop their internal planning team while also playing an active “hands-on” role in the deployment of strategic plans across the full paid, owned, earned spectrum. The SVP should also be fiscally accountable for ensuring proper budget management and identifying upside revenue potential for the agency.

Responsibilities

• Responsible for developing, implementing, and driving strategy to deliver on short- and longer-term goals (e.g., traffic, return on investment, customer count, 1P audience growth, and brand metrics)
• Support the spectrum of the client’s media initiatives, including vendor-centric, endemic and non-endemic and audience-led RMN omnichannel planning
• Actively listen to Clients and continually find opportunities to lead thinking
• Team leader for Client interaction fostering positive relationships
• Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audienceand deliver on traffic and performance goals
• Effectively communicates and solicits agreement of best opportunities for Client
• Ensure the quality of work for all Client deliverables
• Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management)
• Develop process improvements and standard methodologies to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations
• Ability to cross sell interagency products and servicesCollaborate with business intelligence / analytics, data and investment teams to ensure strategic plans are powered by campaign performance data + insight and marketplace opportunity

Qualifications

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include :

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range : $176,700 - $263,655 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11 / 02 / 2025.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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