INTRODUCTION : Refreshing Start :
Welcome to your new role as Manager! As a Manager, you play a critical role in building your team, driving productivity, and modeling a full Palmetto Superfoods experience. This guide provides a comprehensive understanding of your responsibilities, expectations, and growth opportunities to set you up for success.
About the Company :
In 2015, Charles Lee, a devoted açaí enthusiast and San Francisco native, discovered the gem called Cafe de Casa, quickly falling in love with its Brazilian delights, particularly the açaí. Building a genuine friendship with owners Thaís and Amanda, Charles, along with his longtime friend Hessam, envisioned a restaurant concept focused on highlighting the purest açaí and other superfoods, giving birth to Palmetto Superfoods. Established in the Inner Richmond of San Francisco in 2019, our journey has expanded with multiple locations across the entire Bay Area. As we continue to grow our offerings and menu items, we’re excited to bring our tasty and healthy treats to neighborhoods across the Bay Area, United States, and the world in the coming years!
At Palmetto Superfoods, we believe that each team member plays an integral role in achieving our vision. Together, we will continue to grow, innovate, and provide exceptional service that transforms the way people think about food.
Our Mission :
To fuel a better you, one blend at a time.
Our Vision :
To create a world where açaí and nutritious superfoods are sustainably sourced & delivered to people and communities everywhere, while positively enriching their lifestyle and wellbeing.
Core Values :
At Palmetto Superfoods, our core values are the guiding principles that shape everything we do, from the products we serve to the way we interact with our customers and employees. We firmly believe these values set the foundation for fostering a positive and impactful environment for all.
- Passion : Passionate pursuit of progress and growth
- Adaptability : Embrace change, learn quickly, and pivot strategies when necessary, allowing us
- to thrive and seize opportunities
- Loyalty : Prioritize unwavering commitment and dedication to our customers, fostering a strong
- foundation of mutual respect
- Meticulous : Strive for excellence through meticulous execution, consistently delivering
- high-quality results
- Enthusiasm : Approaching challenges with positive energy, a willingness to learn, and a
- contagious excitement that fuels innovation and inspires others
- Teamwork : Collaboration is the key to creating exceptional experiences for our customers and supporting one another
If you have any questions about this content, please feel free to reach out to hr@mypalmetto.co
Trust : Building strong, authentic relationships founded on mutual trust, where open Communication, reliability, and integrity are the cornerstones of every interactionOrganization : By fostering a culture of structured thinking and proactive organization, we strive to deliver consistent quality and timely resultsConnection and Clarity : We always recommend beginning with connecting with your lead to discuss how to achieve excellence in your role. Review this guide to provide structure to your plan towards performance milestones. Continue having open conversations with your lead to ensure you both are aligned in your goals and how your goals support your team.Ask yourself :
How your greatest strengths can contribute to making sure your team is set up for success each dayWhere do you stand on your path toward success, and what are the monumental steps you’re determined to achieve along the way while uplifting your teamAm I well connected with my team enough to positively impact their and customer satisfaction?What challenges have come up recently, and how can I proactively address themWhat areas of development are instrumental to improving your management style to instill confidence in those who look up to you for guidance and directionWho can help support you to gain another perspective and approach to the challenges managers are expected to tackleAm I making data-driven decisions that align with our company vision and mission?When should you next touch base with your lead to request honest feedback on your performance and achievementsIf you have any questions about this content, please feel free to reach out to hr@mypalmetto.co
SETTING THE TONE :
As a Manager at Palmetto Superfoods, you are more than just a leader — you are a mentor, a problem-solver, and a key player in shaping your thriving team. Your leadership ensures that customers receive an unforgettable experience, employees feel recognized and valued, and operations run seamlessly. Lead with passion, grow with us, and make every shift a success!
Experience and Expectations :
Creating the culture and encouraging collaboration :
Act as an instrumental first point of contact in onboarding and training processes for team members to be successful in their rolesTactfully guide your team through Our Mission and Our Core ValuesPartner with Shift Leads and Assistant Managers to gather critical information and adapt a realistic plan of action to reach KPIsFoster an environment of open, active, and timely communication to embrace individual and team growthNurture connections with your team by effectively catering store communications for them to easily understand and operate underShow care for the team through fair scheduling, relative workload distribution, and growth trainingCaring for the customer experience :
Strategically plan and prioritize responsibilities to ensure high-standard operationDemonstrate flexibility to support the continuation of full operational standards in the event of unplanned situationsLeverage reports and other relevant data points to create a game plan that establishes customer satisfaction as a top priorityLead the way, exceptionally :
Identify barriers, advocate for your staff, and successfully lead the team through the challenges as opportunities to improve processesAcknowledge that approaching management can be tough, and proactively check in with team members to ensure attention and recognition are given where they’re dueActively seek opportunities to take advantage of resources available or request new resources so that improvement is assuredAddress inquiries of staff members in a professional and timely manner, escalating and redirecting as appropriateReview, report, and document any escalation of issues / conflicts, especially if related to policy violations, harassment, or other serious issues, to ensure everyone’s safetyEveryday Contributions :
Start :
Check store schedules and team assignments to ensure you can maximize your team’s capabilitiesReview sales and operational report from prior workday(s)Align with your team of leads on the priorities for the day and the progressBe confident that you have the knowledge and resources available to succeed, no matter the obstacles present and possibly forthcomingExhibit your passion for our high-quality products and services to bring the full Palmetto Superfoods experience to life for your team and customersDemonstrate to your team that you’re prepared to help them succeed and ultimately meet company goalsEnd :
Make sure that the store is properly closed and prepared for the next shift / dayReview sales, labor, and customer feedback (i.e., Yelp and Google reviews) for full analysis of the day’s performance and plan ahead accordinglyReflect on your processes and think about plans to revise, prioritize, and implement for the next time aroundEnsure you took time to celebrate the achievements of your team and keep members engaged in continuous improvementCommunicate key takeaways or reminders to appropriate leadershipReflect upon your own performance and confirm that your approach is aligned with the policies and procedures in placeDisconnect yourself and recharge for the next day of the journeyIf you have any questions about this content, please feel free to reach out to hr@mypalmetto.co
MANAGERIAL RESPONSIBILITIES :
Leadership & Communication :
Work with HR and Leadership to refine policies, training programs, and employee engagement strategiesProvide ongoing training, feedback, and support to employees, especially new hiresKeep team morale up and strong by providing clear expectations, consistent feedback, recognition, and opportunities for growthStay updated on live communications through channels, such as Slack, text, and emailHave transparent conversations with staff on being well-versed in policies and procedures to emphasize the importance of accountability and safetyFinancial and Inventory Management :
Track sales and store performanceWork on cost control, waste reduction, and efficiency improvementsReduce Instacart usage by prioritizing purchases from the warehouse to minimize wastePrevent overproduction by ensuring adherence to Palmetto Superfood recipesManage store cash deposits with company-approved bank debit / deposit cardsCollaborate with warehouse contacts to ensure timely orders and address missed orders promptlyClosely track warehouse inventory, in-store inventory management, and closing reportsTechnological Operations & Resolution :
Identify root causes of technological issues, such as hardware malfunctions, Wi-Fi connectivity issues, or user errorsTroubleshoot, such as by restarting systems, escalating to DoorDash support, or escalating to the relevant support team for back-end problems to Charles and ShirmTrain shift leads on common technology troubleshooting stepsDocument issues, especially recurring ones, and follow up on unresolved problemsImplement appropriate training to prevent common tech-related issues from affecting smooth operationStore Operations & Compliance :
Oversee adherence to company policies, health and safety regulations, and labor lawsMonitor and enforce compliance with food safety and cleanliness standardsSupport new store openings and ensure smooth integration into existing operationsIn-store presence is crucial on weekends due to high demand rateBalance in-store support and administrative responsibilitiesHandle staffing concerns, including scheduling, hiring, performance management, and disciplinary actions when necessaryReview timecards, time-off requests, and coordinate staff assignments appropriatelyIf you have any questions about this content, please feel free to reach out to hr@mypalmetto.co
Customer Experience & Service Standards :
Maintain high service standards that adhere to company valuesAddress customer complaints and feedback, implementing necessary improvementsDevelop strategies to enhance customer experience and retention effortsSuccession Planning & Team Development :
Identify and mentor high-potential employees by assessing their strengths, skills, and leadership potentialDelegate key responsibilities to developing team members to build leadership skills and readiness for future rolesProvide ongoing coaching, training, and performance feedback to prepare employees for internal promotionsRegularly review and adjust succession planning strategies to ensure a strong talent pipeline for store leadership rolesUNDERSTANDING THE NEEDS :
Align Altogether :
As you continue to understand and abide by our policies and procedures, it’s equally important to be a mentor and role model for your staff members. In aligning your team members, you’re helping ensure they excel in their responsibilities and professional growth.
Palmetto Superfoods Pointers :
It is imperative that policies and procedures in their entirety are followed – here are some pointers we’d like to reiterate :
EHBSOP360 Closing Op GuideDaily Register Count SheetBase Ingredients ListOpening, All-Day, and Closing Op GuidesTemp LogsCleaning LogsEvaluation Forms - General + IndividualAll leave requests and their respective formsPay Increase / Raise FormsSmoothie + Bowl FlashcardsAll in-store printed signage and menus to be up to date with the marketing teamIf you have any questions about this content, please feel free to reach out to hr@mypalmetto.co
KEY OPERATIONAL MODEL :
Complaint Handling Model (BLEND) :
B – Be Present
Acknowledge the customer’s concern with professionalism and your full attentionL – Listen & Learn
Actively listen, ask clarifying questions, and empathize with their frustration and concernsE – Evaluate & Explain
Assess the situation, provide clear reasoning, and set expectations for resolutionN – Navigate to a Solution
Offer immediate action or alternatives to ensure a fair and satisfactory outcomeD – Deliver & Delight
Follow up, show appreciation, and use feedback to improve future experiencesDriving Operational Efficiency (PACE) :
P – Prioritize Tasks
Identify key operational goals for each shift and delegate accordinglyA – Adjust & Adapt
Be flexible in real-time problem-solving to maintain smooth operationsC – Communicate Clearly
Keep team members and management informed about any changes or needsE – Execute with Excellence
Ensure all procedures are followed, upholding quality and service standardsIf you have any questions about this content, please feel free to reach out to hr@mypalmetto.co
NOURISHING THE GROWTH :
Manager Development Stages :
Focus Area #1 : Measure
Sales performance (daily, weekly, monthly revenue)Labor costs and efficiency (staffing levels vs. sales trends)Customer satisfaction (reviews, complaints, feedback)Inventory and waste management (stock level, shrinkage)Operational efficiency (service speed, order accuracy)Focus Area #2 : Support
Being recognized as a leader who supports both team and company goalsFurther hone strong communication and leadership skills by building strong relationships with the team and leading by exampleEffectively manage teams and build strong moraleMaster store operations and anticipate potential challenges to demonstrate reliabilityBe proactive and take initiative in problem-solvingFocus Area #3 : Lead
Develop confidence in decision-making and conflict resolutionMaintain a growth mindset and view mistakes as learning opportunitiesDemonstrate independence as a leader to tackle operational barriersFeeding Your Hunger for More Opportunities :
Many of our leaders began their careers in roles like yours. Their dedication, adaptability, and commitment to excellence have allowed them to grow and achieve their goals. You can be one of them — To fuel a better you!
General Manager
How to Fuel a Better YOU :
As you progress through your new role, it is important to continue generating insight relative to your responsibilities. Performance reviews are designed to recognize your accomplishments, identify improvement areas, and unlock your full potential.
90-Day Performance Reviews : Formal evaluations are completed on a 90-day basis to assess your performance and growth as a Store Manager
Preparation : Thoroughly track your performance and achievements to discuss in detail with your lead during the review period
If you have any questions about this content, please feel free to reach out to hr@mypalmetto.co
About Palmetto Superfoods :
A "build your own" vegan friendly, dairy-free, and healthy açaí bowl concept. We are not a traditional restaurant– we like to think of Palmetto Superfoods as a product / service, delivering it to the end consumer in different formats physically AND digitally. We believe in building a Omni-channel like brand where we have physical locations, online local delivery, e-commerce, CPG wholesale, and International licensing while building out international supply chain and production facilities to support all avenues of our business. We believe this will be crucial in building a prominent food & beverage brand in regards to the future of the food industry. We are growing fast and we are looking for hard working individuals to grow with us as we open more locations and start our online operations as well.
𝗢𝘂𝗿 𝗠𝗶𝘀𝘀𝗶𝗼𝗻
To fuel a better you, one blend at a time.
𝗢𝘂𝗿 𝗩𝗶𝘀𝗶𝗼𝗻
To create a world where açaí and nutritious superfoods are sustainably sourced & delivered to people and communities everywhere, while positively enriching their lifestyle and wellbeing.
𝗖𝗼𝗿𝗲 𝗩𝗮𝗹𝘂𝗲𝘀
At Palmetto Superfoods, our core values are the guiding principles that shape everything we do, from the products we serve to the way we interact with our customers and employees. We firmly believe these values set the foundation for fostering a positive and impactful environment for all.
𝗣𝗮𝘀𝘀𝗶𝗼𝗻 : Passionate pursuit of progress and growth
𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 : Embrace change, learn quickly, and pivot strategies when necessary, allowing us to thrive and seize opportunities
𝗟𝗼𝘆𝗮𝗹𝘁𝘆 : Prioritize unwavering commitment and dedication to our customers, fostering a strong foundation of mutual respect
𝗠𝗲𝘁𝗶𝗰𝘂𝗹𝗼𝘂𝘀 : Strive for excellence through meticulous execution, consistently delivering high-quality results
𝗘𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝗺 : Approaching challenges with positive energy, a willingness to learn, and a contagious excitement that fuels innovation and inspires others
𝗧𝗲𝗮𝗺𝘄𝗼𝗿𝗸 : Collaboration is the key to creating exceptional experiences for our customers and supporting one another
𝗧𝗿𝘂𝘀𝘁 : Building strong, authentic relationships founded on mutual trust, where open communication, reliability, and integrity are the cornerstones of every interaction
𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 : By fostering a culture of structured thinking and proactive organization, we strive to deliver consistent quality and timely results
Learn more : palmettosuperfoods.com
𝘗𝘢𝘭𝘮𝘦𝘵𝘵𝘰 𝘚𝘶𝘱𝘦𝘳𝘧𝘰𝘰𝘥𝘴 𝘪𝘴 𝘢𝘯 𝘦𝘲𝘶𝘢𝘭 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘳 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘤𝘰𝘮𝘮𝘪𝘵𝘵𝘦𝘥 𝘵𝘰 𝘥𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺 𝘢𝘯𝘥 𝘪𝘯𝘤𝘭𝘶𝘴𝘪𝘰𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬𝘱𝘭𝘢𝘤𝘦. 𝘞𝘦 𝘱𝘳𝘰𝘩𝘪𝘣𝘪𝘵 𝘥𝘪𝘴𝘤𝘳𝘪𝘮𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘩𝘢𝘳𝘢𝘴𝘴𝘮𝘦𝘯𝘵 𝘰𝘧 𝘢𝘯𝘺 𝘬𝘪𝘯𝘥 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘳𝘢𝘤𝘦, 𝘤𝘰𝘭𝘰𝘳, 𝘴𝘦𝘹, 𝘳𝘦𝘭𝘪𝘨𝘪𝘰𝘯, 𝘴𝘦𝘹𝘶𝘢𝘭 𝘰𝘳𝘪𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯, 𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘰𝘳𝘪𝘨𝘪𝘯, 𝘥𝘪𝘴𝘢𝘣𝘪𝘭𝘪𝘵𝘺, 𝘨𝘦𝘯𝘦𝘵𝘪𝘤 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯, 𝘱𝘳𝘦𝘨𝘯𝘢𝘯𝘤𝘺, 𝘰𝘳 𝘢𝘯𝘺 𝘰𝘵𝘩𝘦𝘳 𝘱𝘳𝘰𝘵𝘦𝘤𝘵𝘦𝘥 𝘤𝘩𝘢𝘳𝘢𝘤𝘵𝘦𝘳𝘪𝘴𝘵𝘪𝘤 𝘢𝘴 𝘰𝘶𝘵𝘭𝘪𝘯𝘦𝘥 𝘣𝘺 𝘧𝘦𝘥𝘦𝘳𝘢𝘭, 𝘴𝘵𝘢𝘵𝘦, 𝘰𝘳 𝘭𝘰𝘤𝘢𝘭 𝘭𝘢𝘸𝘴.