A company is looking for a PPC Digital Lead to manage strategy, execution, and performance across paid search campaigns.
Key Responsibilities
Develop, implement, and manage paid search campaigns across Google Ads and other platforms
Regularly monitor and optimize campaigns to maximize performance and conversions
Oversee a team and collaborate with digital marketing specialists to deliver reports and insights
Required Qualifications
Proven experience managing PPC campaigns, preferably in Google Ads
Strong understanding of paid search concepts, including keyword research and bidding strategies
Familiarity with tracking tools and analytics platforms such as Google Analytics
Ability to manage budgets and deliver results within set targets
Google Ads certification or other relevant PPC certifications preferred
Lead • Tallahassee, Florida, United States