Senior Manager, Fan Engagement & Grassroots Marketing

Overview Boston Legacy FC is Boston’s new professional women’s soccer team, set to begin play in the National Women's Soccer League in 2026. We are dedicated to building a championship-caliber organization on and off the pitch, advancing women’s sports, investing in our local community, and redefining the future of professional soccer. As a startup club with a big vision, we’re building from the ground up—and looking for entrepreneurial team members who want to be part of something extraordinary.

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The Role The

Senior Manager, Fan Engagement and Grassroots Marketing

will serve as a key leader in shaping how Boston Legacy FC connects with fans, communities, and supporter groups across Boston and the greater region. This role will be responsible for setting the vision, strategy, and execution of grassroots marketing and supporter engagement, ensuring that every interaction deepens loyalty and grows the club’s fan base. The Senior Manager will oversee the Fan Engagement calendar, direct the Street Team program, build and manage community and supporter relationships, and collaborate across departments to deliver an outstanding fan experience on matchdays and beyond.

Key Responsibilities

Develop and lead the overall fan engagement and grassroots marketing strategy to drive community connection, fan growth, and supporter satisfaction.

Represent Boston Legacy FC at grassroots events, partner activations, and supporter gatherings.

Lead, train, and manage full-time employees and part-time Street Team members, ensuring they are equipped to deliver high-quality activations and generate leads.

Own the planning, execution, and reporting of the fan engagement calendar, including grassroots activations, supporter events, and pub partner programs.

Oversee fan engagement budgets, ensuring resources are allocated efficiently and activations deliver measurable ROI.

Establish KPIs for fan engagement programs and track performance through fan data, lead generation, and event reporting.

Partner with the Business Intelligence team to analyze trends and apply insights to strengthen engagement strategies.

Support fan research initiatives to identify opportunities for growth and community impact.

Direct grassroots and community engagement programming on matchdays and non-matchdays, including social responsibility initiatives, pub partner activations, and local community outreach.

Collaborate with the Fan Experience team to ensure that all fan-facing activations enhance the overall supporter journey.

What We’re Looking For

Bachelor’s Degree

Minimum of 5-7 years of experience in marketing, fan experience, fan engagement, sales, or an equivalent field

A proven self-starter who takes initiative without waiting for direction and who can find creative solutions

Strong project management skills, with experience in event planning, managing calendars and budgets

Excellent communication and interpersonal skills, specifically experience in building relationships across different cultures and community groups

Ability to work flexible hours, including evenings, weekends, and holidays, as required by game schedules or events

Why Join Us You’ll be part of a founding team creating a legacy—literally. Boston Legacy FC is more than a soccer club; it's a movement. We offer a unique opportunity to shape the future of a professional sports organization in one of the most passionate sports markets in the world.

Equal Employment Opportunity Boston Legacy FC is proud to be an equal opportunity employer. We are committed to building a diverse, inclusive, and equitable workplace where all individuals are respected, valued, and empowered. We do not discriminate on the basis of race, ethnicity, color, national origin, ancestry, gender, gender identity or expression, sexual orientation, marital or parental status, religion, age, disability, neurodiversity, veteran status, citizenship status, or any other legally protected characteristic. If you require a reasonable accommodation during any part of the hiring process, please let us know. We're happy to support you.

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