Direct Marketing Manager

Description & Requirements

RENEWAL BY ANDERSEN SUMMARY:

Renewal by Andersen is a pioneer in the window and door industry, and innovation is a huge part of who we are. Renewal by Andersen Signature Service combines the perfect combination of the best people in the industry, a superior process, and an exclusive product. As such, we take great care in building a team of skilled, passionate Difference Makers, caring for our team members’ personal and professional growth, and celebrating our differences. We are committed to an inclusive workplace where all people feel respected, valued, and driven to realize their full potential. We always have opportunities for our team members to give back to the causes they’re most passionate about, and as an Energy Star Partner of the Year for many years, Renewal by Andersen is committed to environmental health and sustainability. If you want to be a Difference Maker, Renewal by Andersen is the place for you.

SUMMARY:

The purpose of this position is to cost-effectively drive non-media lead generation and local awareness through the local Direct Marketing Programs (Canvassing) while managing to a set spend and lead budget.

PRIMARY RESPONSIBILITIES:

• Manages a team of Direct Marketing Associates (canvassers) with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals.
• Recruits, hires, train Direct Marketing Associates (DMA) through cost effective recruiting tools including partnering with Talent Acquisition team when appropriate
• Oversees all DMA field activities, including in field & office training, role playing, daily meetings, field supervision and motivating team members.
• Create and develop the culture of the local Proximity Marketing team, through personal role modeling desired behaviors and techniques with a heavy focus on role playing company methodology.
• Monitors and coaches every team member in the field to ensure they are following proper procedures, scripts and customer service guidelines.
• Administrative tasks include: coordinating canvass logistics with mapping and tracking using company software and apps, permit logistics, script and flyer maintenance, verifying/validating leads gathered during each shift.
• Provides information to managers, general managers, sales managers, and subordinates on neighborhoods and cities where Renewal by Andersen’s products and services can be demonstrated with the intent of generating qualified leads and appointments
  
• Direction of a team of Direct Marketing Associates
  

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QUALIFICATIONS AND SKILLS:

• High school diploma or equivalent (e.g., GED) A college degree in a relevant field or equivalent work experience that demonstrates the required knowledge, skills, and abilities.
  
• Minimum of 3 years of experience in a leadership role within canvassing or face-to-face marketing programs. Proven ability to develop, motivate, and lead high-performing teams to achieve sales targets.
  
• Proven ability to deliver exceptional training programs, effectively coach and mentor individuals, and inspire and guide teams towards achieving goals. Strong coaching skills to empower and develop team members.
  
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, etc.) and strong analytical skills with a proven ability to translate data into actionable insights.
  
• Proven ability to think strategically, anticipate challenges, and develop effective solutions to achieve long-term goals. Possess the ability to analyze market trends, audience insights, and performance data to develop and implement effective marketing strategies.
  
• Strong ability to prioritize tasks, utilize time management techniques, and manage budgets to maximize efficiency and achieve financial objectives.
  
• Possession of a valid driver's license with a safe driving record is mandatory for this position.

PHYSICAL REQUIREMENTS SUMMARY:

·Must be walk 3-5 miles per day

·Must be able to stand 8 hours per day.

Pay is based on several factors including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. Successful candidates in this role are expected to earn $55,994-$86,791 plus incentives.

CULTURE AND BENEFITS:

Who we are is not just what we do but why we do it. Ultimately, we do what we do to make a difference. Renewal by Andersen is united by a goal to make a difference in the lives of our homeowners, our colleagues, our families and our communities. Our team members have a passion for what we do and are empowered to exceed expectations and deliver delight not just at work, but in our communities. Our teams across North America invest in all those they interact with because Renewal Cares. It's who we are; we are one network of Difference Makers.Benefits include, and are not limited to:• 401 (k) Plan, Employer Fixed Contributions & Company Matching• Profit Sharing• Medical, dental, prescription, vision coverage• Tax-advantaged accounts for healthcare expenses• Life Insurance• Paid Time Off, Paid Holidays• Paid Maternity Leave & Paid Parental Leave• Dependent Care Flexible Spending Account• Career Growth Planning & Nationwide Career Opportunities PROFIT SHARING: In 2025 Andersen has set a profit sharing target of $3,500 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance. VISA SPONSORSHIP: At this time, we are not sponsoring candidates for work authorization in this position. Should you independently secure work authorization, please consider applying to this position. EQUAL OPPORTUNITY EMPLOYER: Andersen Corporation is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristics protected by law. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws. If you need a reasonable accommodation to complete a job application, participate in a job interview, or engage in any part of the hiring process, please contact HRCompliance@andersencorp.com. We look forward to seeing how your unique skills, background and experience will inspire our team and help us continue to be the leader we are today. Posting City: Fairfax, VA, Jessup, MD