SVP, Mobile App Marketing

Sr. Vice President (SVP) Mobile App Marketing

We are a global network, with 71,000 people around the world, coming together to deliver end-to-end experience transformation. We integrate our services across Media, CXM, and Creative while pushing the boundaries of transformation and sustainable growth for our brands, people, and society. Through innovation, we ensure the impact our clients need to drive growth, while also generating a positive effect in the industry.

We are looking to add an Sr. Vice President (SVP) Mobile App Marketing based in either New York City, Chicago, or Los Angeles to work across one of the agency's most dynamic and high-profile clients.

This is a critical leadership role within the U.S. Paid Media team, responsible for driving performance and growth. This role requires a strategic, agile thinker who can shift seamlessly from tactical media execution to executive-level thought leadership, navigating complexity and speed with confidence. You will co-create with internal leads and client stakeholders to deliver mobile excellence across user acquisition, app engagement, reactivation, and lifecycle marketing.

The ideal candidate combines deep mobile marketing expertise with strong platform relationships (Google, Apple, Meta, MMPs) and the ability to lead a world-class team in an audience and privacy-first, data-driven environment.

Responsibilities :

• Serve as the visionary leader for our clients mobile app marketing, translating business goals into innovative, scalable growth strategies across diverse apps and markets.
• Develop tailored plans for each app, balancing market positioning, growth stage, and KPIs (e.g., CPI, ROAS, LTV, retention), while proactively guiding Microsoft through shifts like iOS ATT, SKAN, and Privacy Sandbox.
• Simplify complex technical topics into clear, actionable narratives for stakeholders from practitioners to senior executives.
• Inspire and align multi-disciplinary teams around a shared vision, fostering innovation, speed, and excellence.

Paid Media Strategy & Execution :

Measurement, Data & Attribution :

Team Management & Cross-Functional Collaboration :

Qualifications :

The annual salary range for this position is 163K- 263K. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include :

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

Applications are being accepted on an ongoing basis.

Location : New York

Brand : Dentsu

Time Type : Full time

Contract Type : Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.