Industry Marketing Specialist - Healthcare

Industry Marketing Specialist

A typical day as an Industry Marketing Specialist might include the following : Consults with marketing team and industry stakeholders to assist in the creation and implementation of industry marketing plans; to include both brand and lead generation activities. Supports and develops ideas for creative marketing campaigns with consideration of inbound and outbound marketing strategies. Supports campaign measurement including tracking and follow-up. Assists in analyzing market data to help make decisions on future strategies. Collaborates with Go to Market team to deliver campaigns in the industry and contributes to the needs that support services / regional groups. Liaises with partners and managers and team's research professional to create target lists, learn about competitors, and develop deeper understanding of target clients. Assists partners / managers in seeking out thought leadership speaking opportunities and coordinates logistics as needed. Manages sponsorships for industry and liaises event logistics for industry seminars and tradeshows to appropriate team Heads industry webinars planning including scheduling, identifying stakeholders, content coordination, attendee tracking and communications across the industry. Ensures timely and accurate performance on assigned projects. Maintains compliance with project budgets, turnaround times, and deadlines.

You have a bachelor's degree in marketing, communications, business or a related field required; or equivalent experience. You have a minimum of 5+ years of business-to-business marketing experience, preferably in a professional services firm and or experience in Healthcare. You have excellent interpersonal and client service skills. You have strong organizational / follow-up skills and attention to detail. You have knowledge and understanding of key marketing principles, concepts, tactics and the functional roles within the marketing team. You can work on multiple projects and meet deadlines by setting priorities with work projects. You are proficient with computers, Microsoft Office (Word and Excel) and can use various software packages, such as Microsoft Dynamics CRM. You have strong communication skills, both written and verbal. You have a team-focused mindset, with the ability to build rapport and relationships with colleagues. Must be authorized to work in the United States now or in the future without visa sponsorship.