General Manager (USA)

Job Description

Opera Beds is an established, fast-growing, family-owned business specializing in hospital beds and mattresses for home care - working D2C with caregivers, family members and end users. Headquartered in the UK and recently expanding into the USA, we are seeking a commercially focused and customer-driven General Manager to establish and lead our USA internal sales and service operation. This key role will oversee the setup of a new base in New Jersey - including offices and showroom - and the expansion of a high-performing team of sales advisors (on-site and / or remote).

The successful candidate will bring strong sales and service leadership, with a proven ability to improve lead-to-sale conversion rates through effective processes, team motivation, and customer engagement. They will also act as the main point of contact for 3PL logistics partners, product support, and local marketing activities.

Key Responsibilities

• Establish and manage the New Jersey base, including office and showroom setup.
• Recruit, coach, and lead an internal sales and service team focused on delivering exceptional customer experiences and conversion performance.
• Develop and implement sales processes and performance frameworks to maximize lead conversion and customer satisfaction.
• Serve as the primary contact for 3PL logistics partners and coordinate product support operations.
• Manage day-to-day operations, reporting, and alignment with global business objectives.
• Support traditional marketing activities, including showroom events, trade expos, and direct mail campaigns.

Ideal Candidate

Role Specifics