Director, Audience Development

Overview

Concord is the world's leading independent music company. The Company supports more than 125,000 artists and songwriters whose works are licensed, marketed, and performed globally. Concord's growing catalog of 1.3 million songs, compositions, sound recordings, films, plays, and musicals is one of the most impactful and culturally relevant collections of creative rights in history.

Concord is headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne, and Miami.

Concord Label Group UK are responsible for building the brands of Concord's labels and catalogue within the UK market. Alongside our label and distribution partners, maximizing sales potential and career development within the UK for Concord Artists, and catalogue.

The Director, Audience Development will be responsible for setting up current and target audience profiling for campaigns, working with the various tools to set targets for audience growth and development. The role will also help build the strategy for reaching those targets, working alongside labels and other services. They will also monitor progress offering analysis and course corrections when necessary.

Responsibilities

What you'll do :

• Build audience segments insights : current fans, potential / casual streamers, aspirational targets analysis (Brand affinity, streaming behaviour, consumption, preferred creative)
• Deliver data-led action points to inform marketing, advertising, streaming strategy decisions
• Create audience growth plans : collaborating with labels and both organic social media teams and paid media teams to recommend action points, creative assets and paid efforts.
• Identify key creators, tastemakers and blogs / narrative seeding pages in order to build up relationships and execute full content marketing and creator campaigns.
• Assess impact of both paid and organic efforts on audience growth, engagement and sentiment
• Identify opportunities for growth globally, using metrics like sound use, socials growth etc (eg. we regularly flag peaks on performance in certain territories and how to amplify them)

Qualifications

What you'll need to succeed :

At Concord, we offer competitive salaries, private medical and dental insurance, generous time off, charity match, paid time off for volunteering and a culture committed to supporting everyone's growth and development.

Concord is an equal opportunity employer. We employ, train, compensate and promote regardless of age, gender assignment, marital status, pregnancy, disability, race, religion, sex as required by law. We believe that diversity, inclusion and equity is paramount for the creation of music, theatre and film that celebrates and empowers all cultures.