Vice President of Marketing

The Vice President of Marketing is a pivotal member of the Darley Management Team, responsible for leading the organization's marketing strategy to drive growth. This includes brand recognition and awareness, customer acquisition and retention, and revenue growth through marketing campaigns, digital initiatives, and technology adoption / software utilization to drive business growth.

About W.S. Darley & Co : Founded in 1908, W.S. Darley & Co. (Darley) remains a family owned and operated business, supplying the highest quality equipment solutions to its military and first responder customers. With origins in the equipment distribution and Midwest manufacturing, Darley offers a family of leading innovate emergency equipment brands and innovative solutions. Darley prides itself on delivering the highest quality solutions and services from its corporate headquarters in Itasca, IL and its' ISO 9001 : 2015 certified manufacturing operations in Chippewa Falls, WI and Janesville, IA. Darley also maintains offices is six countries worldwide.

Requirements

Marketing Strategy and Planning :

• Develop, execute comprehensive marketing strategy aligned with business objectives.
• Conduct market research to identify opportunities and trends that inform marketing decisions.
• Define target customer segments and develop customer personas.
• Work with the Executive Team to create and manage the marketing budget.
• Utilize Salesforce data to inform marketing decisions and customer segmentation.
• Collaborate with sales and other departments to align marketing initiatives with revenue goals.

Brand Management :

Communications :

Digital Technology Strategy :

Online Commerce Leadership :

Data Privacy Compliance :

Customer Acquisition, Retention and Maximum Customer Lifetime Value (CLV) :

Customer Experience Initiatives :

Trade Shows and Business Meetings

Analytics and Performance Measurement :

Budget Management :

Team Leadership and Development :

Vendor / Partner Management :

Qualifications :

Benefits Offered

AAP / EEO Statement

Darley is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state, or local law.

Salary Description

$135,000-$160,000