Growth Marketing Manager : Paid Media Operations

Growth Marketing Manager : Paid Media Operations

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice.

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burdenempowering solo and small group practitioners to thrive alongside their clients.

Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of health tech.

The Role

SimplePractice is seeking an ambitious and data-driven Growth Marketing Manager with 2-3 years of hands-on experience in performance marketing and full-funnel growth strategies. This role is tailored for someone with a proven track record in leveraging various digital channelsand in-product experimentsto drive customer acquisition and retention, particularly in the SaaS and SMB spaces. You will be instrumental in scaling our marketing efforts by optimizing campaigns, testing new growth initiatives within the product, and proactively integrating AI tools to improve key metrics such as CAC and LTV.

Responsibilities

Campaign Management

• Develop and execute multi-channel performance marketing strategies across :
• Search Engine Marketing (SEM) : Drive high-quality leads through platforms like Google Ads and Bing Ads.
• Paid Social Marketing : Manage campaigns on platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Native Advertising : Utilize tools like Taboola and Outbrain to expand reach and engagement.
• Programmatic Display Advertising : Design and execute campaigns using platforms like DV360 or The Trade Desk.
• YouTube Advertising : Create engaging video ad campaigns to drive awareness and conversions.

Growth Marketing & Experimentation

Digital Marketing Operations

Analytics & Metrics

Collaboration

SaaS & SMB Focus

Desired Skills & Experience

Base Compensation Range

$100,000 - $125,000 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we'll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Benefits

We offer a competitive benefits program including :