Senior Paid Media Associate, Influencer Marketing Linqia is an innovative start-up in the growing influencer marketing industry. Located in downtown San Francisco, you’ll be working with others who are passionate about marketing in a fun, fast-paced and data-driven environment.
At Linqia, we deliver guaranteed influencer marketing results for our clients, by working with some of the world’s largest brands including Danonne, AB InBev, Kimberly-Clark, Unilever, and Walmart. Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. The Linqia platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media.
We value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win.
Responsibilities : Act as principal liaison between client, agency, and Linqia internal teams to :
Act as the principal liaison between clients, agencies, and internal Linqia teams.
Serve as a senior strategic member of cross-functional client teams to understand business goals and translate them into impactful paid social media strategies across platforms and devices.
Oversee and manage paid social and programmatic media campaigns in collaboration with the Paid Social Analysts team to deliver results that consistently meet or exceed client expectations.
Leverage real-time data, ongoing testing, and insights from campaign performance to optimize strategies and effectively manage campaigns.
Generate and deliver comprehensive, clear, and actionable campaign wrap-up reports to clients, highlighting insights, learnings, and recommended next steps.
Execute and analyze third-party measurement studies, including sales lift, brand lift, mobile proximity, and TV tune-in metrics.
Collaborate closely with Sales and Success teams to identify and implement new revenue-generating opportunities, product updates, measurement solutions, and strategy enhancements.
Partner with Product and Engineering teams to communicate client feedback and prioritize delivery of new product features, bug fixes, and enhancements.
Qualifications : 3-5 years of experience in paid media, with a strong preference for paid social experience.
Proven expertise in utilizing digital and social media advertising effectively to drive traffic, conversions, and brand awareness. Familiarity with blogger / influencer communities is advantageous.
Exceptional client-facing skills with a track record of effectively communicating expertise and strategic recommendations to external stakeholders.
Strong critical thinking abilities to drive strategic client solutions.
Proven ability to navigate ambiguity, proactively identifying opportunities for innovation and strategic improvements.
Effective team player, skilled at managing priorities and optimizing time management.
Demonstrated ownership, accountability, and commitment to achieving results.
Excellent troubleshooting capabilities, with a creative and collaborative approach to overcoming challenges and driving resolution.
Ability to thrive in a dynamic, high-growth startup environment.
Passion for digital and social marketing.
Must currently reside in the San Francisco Bay Area and be available to commute to the San Francisco office 2-3 times per week.
This position description is intended to describe the duties most frequently performed by an individual in this position. Linqia is an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.
Headhunters and recruitment agencies may not submit resumes or candidates through this Web site or directly to employees. Linqia does not accept unsolicited headhunter and agency resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with us.
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In Summary : Linqia is an innovative start-up in the growing influencer marketing industry . The company is located in downtown San Francisco, working with some of the world’s largest brands including Danonne, AB InBev, Kimberly-Clark, Unilever, and Walmart .
En Español : Linqia es una empresa innovadora en la creciente industria del marketing de influencers. Situada en el centro de San Francisco, trabajará con otros que se apasionan por el marketing en un entorno divertido, rápido y basado en datos. En Linqia ofrecemos resultados garantizados para nuestros clientes al trabajar con algunas de las marcas más grandes del mundo como Danonne, AB InBev, Kimberly-Clark, Unilever y Walmart. Sirva como miembro estratégico senior de equipos multifuncionales de clientes para comprender los objetivos empresariales y traducirlos en estrategias de redes sociales pagadas impactantes a través de plataformas y dispositivos. Supervisa y gestiona campañas de medios sociales y programáticas remuneradas en colaboración con el equipo de analistas sociales pagados para ofrecer resultados que cumplan o superan constantemente las expectativas del cliente. Aprovecha datos en tiempo real, pruebas continuas e información sobre el rendimiento de la campaña para optimizar las estrategies y administrar eficazmente las campaña. Genera y entrega informes completos, claros y viables a los clientes, destacando conocimientos, aprendizajes y pasos recomendados siguientes. Ejecuta y analiza estudios de medición externos, incluidos aumentos de ventas, mejora de marca, proximidad y métricas de tune-in de televisión. Colabora estrechamente con equipos expertos y exitosos para mejorar la conversión y generación efectiva de ingresos por productos nuevos. Generar y implementar soluciones de mercadotecnia móvil, dar prioridad a las nuevas experiencias de marketing y ventajas de mensajería de imagencials y servicios de comunicación social. Habilidades excepcionales para enfrentarse a los clientes con un historial de comunicación eficaz de experiencia y recomendaciones estratégicas a las partes interesadas externas. Capacidades de pensamiento crítico sólidas para impulsar soluciones estratégicas al cliente. Capacitación probada para navegar por la ambigüedad, identificar proactivamente oportunidades de innovación y mejoras estrategas. Jugador de equipo efectivo, hábil en gestionar prioridades y optimizar la gestión del tiempo. Propietariado demostrado, responsabilidad y compromiso para lograr resultados. Excelentes capacidades de resolución de problemas, con un enfoque creativo y colaborativo para superar desafíos e impulsar la resolución. La capacidad de prosperar en un entorno dinámico y de alto crecimiento. Pasión por el marketing digital y social. Debe residir actualmente en el área de la bahía de San Francisco y estar disponible para mudarse a la oficina 2-3 veces por semana. Esta posición se describe más frecuentemente a las tareas destinadas a una persona empleadora bajo esta condición laboral. Headhunters y agencias de reclutamiento no pueden enviar currículum o candidatos a través de este sitio web ni directamente a los empleados. Linqia no acepta headhunter e agencia currículums sin solicitar y no pagará tarifas a ninguna agencia o empresa externa que no tenga un acuerdo firmado con nosotros. Crear una alerta de trabajo Interesada en construir su carrera en Linqia? Obtenga oportunidades futuras enviadas directamente a su correo electrónico. Aplicar para este empleo
Paid Media Associate • San Francisco, CA, United States