Sr. Creative Analyst

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Demystifying Why Creative Works

Creativity is one of marketing’s most powerful performance drivers — yet understanding

Job Description

Senior Creative Analyst

Demystifying Why Creative Works

Creativity is one of marketing’s most powerful performance drivers — yet understanding why certain creative succeeds while others fall short is too often left to gut instinct, personal opinion, bias, or retroactive guesswork.

We’re hiring a Senior Creative Analyst to help change that.

This is a strategic, cross-functional role — a bridge between creative development, performance marketing, web experience, and data science. Your mission : bring structure, clarity, and evidence to a historically subjective space, and uncover the real factors behind creative effectiveness across time, formats, and platforms.

By analyzing creative assets through the lens of data — from copy and visuals to tone and structure — you’ll help uncover the underlying DNA of high-performing work. These insights will directly inform how creative is developed, tested, and iterated — enabling smarter decisions and more effective campaigns.

Partnering closely with creative leadership, you’ll help foster a culture that embraces data-informed thinking and integrates feedback loops to continuously support and improve creative output.

This is a unique opportunity to define a new capability within the marketing function. You’ll help build the frameworks, models, and feedback systems that connect creative craft with performance outcomes — turning intuition into insight and elevating creative impact through evidence.

Your scope will span far beyond paid ads, video, or TV — including email, web, and more. This is about understanding creative effectiveness across the full customer journey.

Creative Intelligence : Tools, Models & Pattern Recognition

You’ll lead the development and use of creative intelligence models, leveraging a mix of third-party platforms and internal analytics. Whether using creative AI or partnering with data science teams, your work will reveal what truly drives creative performance.

You’ll Help The Organization

• Identify recurring creative patterns across time, audience segments, and channels
• Score and evaluate creative assets from early concepts through live execution
• Predict performance potential before campaigns launch
• Benchmark creative against platform best practices and design principles
• Ensure assets are strategically optimized for their respective platforms

Why This Role Matters

Creative performance shouldn’t be a mystery. Too often, we settle for “Ad A outperformed Ad B” without knowing the why . This role exists to uncover those answers — and embed them into the process — making creative output not only more informed, but more impactful.

In This Role, You’ll Help

Ultimately, your work will help define what it means to be a data-driven creative organization — where performance and creativity go hand in hand.

Success Measures

Ideal Candidate Summary

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Business Development and Sales

Industries

Staffing and Recruiting

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