Director, Global Creative, Kiehl's DMI

Director of Global Creative – Kiehl’s Reports To: Assistant Vice President, Global Head of Creative – Kiehl’s

Who We Are For over a century, L’Oréal has devoted its energy and innovation to one business: Beauty. Our purposeful values—Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence, and Responsibility—are at the heart of everything we do. Our mission is to create the beauty that moves the world.

L'Oréal Luxe offers consumers unique and exceptional product experiences through a portfolio of 21 prestigious brands. As part of this division, Kiehl’s Since 1851 is an iconic brand that blends a rich apothecary heritage with modern science and a quirky, community-focused spirit.

What You Will Do As the Global Director of Creative for Kiehl’s, you will be a guardian of the brand’s visual soul. You will lead the consistency and execution of 360° global campaigns—spanning Digital, Social, Brand Identity, and Retail—ensuring Kiehl’s remains an inspiring, "cool-apothecary" presence across every consumer touchpoint.

You will lead and mentor a high-performing team, overseeing the end-to-end production of compelling assets. Success in this role requires seamless collaboration with the DMI (Direction Marketing Internationale), US market teams, and external creative partners to push the boundaries of skincare storytelling.

Responsibilities

Aesthetic Vision & Brand Stewardship

• Brand Guidelines: Oversee the evolution and maintenance of Kiehl’s global brand guidelines, ensuring they remain relevant in a fast-evolving digital landscape.
• Omni-Channel Consistency: Act as the final "creative eye" to ensure aesthetic harmony across brand creative, e-commerce, educational content, events, social media, and visual merchandising.
• Agency Partnership: In collaboration with Global Marketing, consult on and guide the creative output of external agencies to ensure alignment with the brand’s DNA.
• Global Implementation: [To your question: I merged the bullets] Educate and empower global and regional teams on the implementation of brand books to ensure a unified voice worldwide.

Asset Creation & Innovation

• Creative Excellence: Lead the conceptualization and production of innovative omni-media assets (stills, social-first video, and film) with a focus on "thumb-stopping" digital relevance.
• Cross-Functional Consultation: Serve as a creative consultant for Marketing, Brand Engagement (Comms), and CRM teams to elevate their specific project designs.
• Strategic Campaigns: Drive the creative strategy for groundbreaking marketing campaigns, focusing on B and C-level launches, while supporting A-level global initiatives.
• Operational Rigor: Partner closely with Creative Operations to optimize resources, budgets, and schedules, ensuring the team delivers at the highest standard without compromising agility.

Key Working Relationships

• Strategic Partners: Work with external agencies on the creative direction for major "A-level" global launches.
• Internal Stakeholders: Foster deep collaborative ties with DMI Marketing, Brand Engagement, and Omni-channel teams.
• Influence: Communicate vision and feedback effectively—verbally, written, and visually—to stakeholders at all levels.

Job Dimensions

• Direct Reports: 2
• Team Size: [Please double-check the "98" figure—this sounds like the entire DMI or a very large department. Usually, a Director-level team is smaller. If it is 98, specify that you influence or work within a 98-person org].

Required Qualifications

• Bachelor’s Degree in Graphic Design, Fine Arts, or a related field.
• 7-10 years of creative leadership experience within a major beauty, fashion, or lifestyle brand, or a top-tier creative agency.
• Digital-First Mindset: Deep expertise in social media trends, short-form video, and digital consumer behavior.
• Technical Mastery: Expert-level skills in Adobe Creative Suite; experience with AI creative tools is a plus.
• Creative Intuition: A strong sense of style, elevated taste, and sophisticated typography skills.
• Culture Vulture: Passionate about and "plugged into" pop culture, art, and skincare/beauty trends.
• Analytical Curiosity: Ability to use business data and insights to inform and improve creative output.
• Leadership: Proven track record of managing and developing diverse, high-performing creative talent.
• Agility: A self-starter comfortable in a high-pressure, fast-paced environment; able to manage competing priorities with flexibility.

What’s In It For You

At L’Oréal, you are not just an employee; you are an entrepreneur. When you join Kiehl’s, you join a "startup within a giant," where you have the autonomy to make a real impact.

• Global Exposure: Work at the heart of the L’Oréal Luxe DMI, influencing the visual identity of an iconic brand in over 60 countries.
• Creative Freedom: Lead a team where "boldness" and "innovation" are not just words but daily requirements.
• Continuous Learning: Access to world-class training through our "L'Oréal Up" platform, including specialized creative and leadership development.
• Career Mobility: Opportunities to grow within the Kiehl's brand or transition into one of our other 35+ global brands across different divisions and countries.
• Purpose-Driven Work: Be part of a brand that gives back through "Kiehl’s Does" initiatives, focusing on environmental sustainability and social causes.
• Salary Range: Salary Range: $138,500 – $200,400 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level.)

Diversity, Equity & Inclusion

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal strictly prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.

We believe that diversity + inclusion = innovation. We seek to build a team that reflects the diversity of the consumers we serve, and we encourage creative professionals from all backgrounds to apply.