Martech program manager
Program Manager - Marketing Technology and Processes - manage and maintain MarTech stack and ensure optimal setup, configuration, performance, reliability and scale
work cross functional to understand, refine and translate business needs into scalable technical requirements and processes
collaborate with IT and other teams to integrate marketing technologies; initial focus is Integration with systems such as CRM, CMS, and analytics tools
own the lead database, ensure data hygiene, segmentation, and proper lead data flow between applications
ensure compliance with data protection regulations (such as GDPR) and implement and manage governance policies
maintain documentation on processes, configurations, and workflows for reference and training purposes
ensure we identify and resolve technical issues immediately, including system errors, deliverability problems, and data discrepancies
train and support MarTech power users on best practices and assist with technical questions
Mandatory Qualifications Experience with Salesforce, Adobe Suite, Adobe Analytics
Highly experienced in planning, implementing and supporting new technology
Curious about Martech systems, eager to learn and contribute to new business processes and expanding tech stack, aiming for increased ownership
Expert in advanced lead management, including lead life cycle, capturing, enrichment, quality, privacy, marketability, matching, scoring, routing, and conversion
Partner with stakeholders from various departments such as marketing, sales, operations, legal, product, engineering, and IT
Advocate and get necessary buy-in for new technologies and scalable processes / programs.
Excellent communication and interpersonal skills, with the ability to engage with senior leadership and key stakeholders.
Martech program manager
Program Manager - Marketing Technology and Processes - manage and maintain MarTech stack and ensure optimal setup, configuration, performance, reliability and scale. MarTech power users on best practices and assist with technical questions. Curious about Martech systems, eager to learn and contribut...
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