Experiential Marketing Manager, Global Experiences
We are seeking an established experiential marketer to join our Global Experiential + Industry Marketing team, focusing on leading, developing and executing immersive physical and digital brand experiences across consumer and retail programs. As an Experiential Marketing Manager on the Global Experiences team, you will lead strategy and execution supporting Meta's priorities and product launches with a demonstrated understanding of established and emerging technologies across retail. This innovative thinker will deliver experiences that break through the noise and showcase our brand, products and their ability to connect people in meaningful ways.
Responsibilities
- Own and develop experiential marketing strategies for retail, global events and activations. Able to deliver against key performance indicators with measurable results
- Lead and drive highly nuanced cross-functional projects and experiences
- Leadership, both strategic and tactical, with the ability to give clear direction, take frank feedback and enjoy the rapid pace of the business
- Partnerships and relationships with production agencies, creative agencies and industry to bring strategic concepts to life
- Drive a 360-degree experiential marketing strategy for our retail presence aligning with Meta's goals
- Work with Decision Science team to define and report measurement metrics
- Oversees marketing, events and retail budget while with close collaboration with finance and planning partners
- Lead long range planning, identify new opportunities, select and manage partners, vendors, contractors and other resources to achieve business objectives while delivering on budget
- Position includes frequent travel
Minimum Qualifications
7+ years of marketing experience, with a focus on experiential marketing and eventsExperience in fostering cross-functional working relationships in an organization to drive impact and influence changeDemonstrated expertise in developing and producing innovative hybrid, multi-channel experiencesDemonstrated network of agency, partner, and vendor relationshipsDirect experience managing B2B and B2C experiential programsBackground and experience in retailEstablished experience executing against a strategy and leading best in class programsComplex problem solving and the ability to align and drive cross functional teams against goals and objectivesExperience with executive leadership presence and able to interface with all levels across communications and presentationsPreferred Qualifications
Experience in AI, tech, marketing technology, or media industryExperience in retail, brand marketing, experiential marketing, creative technology$122,000 / year to $176,000 / year + bonus + equity + benefits