Sr. Marketing Operations Manager - Digital Experiences & Capabilities

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

We are seeking aMarketing Operations Leadto oversee the execution, optimization, and governance ofVisa Marketing 360, Visa's global marketing automation and personalization platform. In this role, you will ensure seamless day-to-day operations of the platform, enabling regional and market-level teams to launch campaigns efficiently and effectively. You will manage campaign workflows, maintain data integrity, monitor performance, and provide actionable insights to improve outcomes. You will also be a key partner in onboarding new users, training stakeholders, enhancing the platform, and ensuring compliance with Visa's privacy and security standards.

Main Responsibilities

Platform Operations & Execution

• Oversee the operational management of Visa Marketing 360, ensuring campaigns are executed accurately, on time, and within brand and compliance guidelines.
• Configure and manage marketing automation workflows, audience segmentation, and personalization
• Design and manageAI-enhanced marketing workflowsto streamline processes, reduce manual intervention, and increase speed-to-market.
• Ensure accurate and timely data integration between Visa's systems, our Clients and the platform, maintaining high data quality standards.
• Manage a global marketing operations team that supports campaign execution, optimization, and governance across all regions

Campaign Support & Enablement

Performance Optimization

Training & Adoption

Governance & Compliance

Key Attributes for Success

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications

Preferred Qualifications

Additional Information

Work Hours : Varies upon the needs of the department.

Travel Requirements : This position requires travel5-10% of the time.

Mental / Physical Requirements : This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY : The estimated salary range for a new hire into this position is 153,700.00 to 223,100.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA / HSA, Life Insurance, Paid Time Off, and Wellness Program.