Senior Director, E-Commerce & Digital Marketing

THE BRAND

Mashburn is an Atlanta-based apparel and lifestyle brand founded in 2007. The company designs manufactures and markets a nationally recognized assortment of menswear (Sid Mashburn) and womenswear (Ann Mashburn) and other high-quality iconic brands. Mashburn aims to be the best in American style and service... a brand that offers luxury-quality product at accessible prices delivered with a memorable customer experience and driven by a deeply personal brand voice that expresses the passion and inspiration of our founders.

THE JOB

As the Senior Director E-Commerce & Digital Marketing you will be responsible for developing and executing strategies to deliver a distinctive Mashburn customer experience through all digital touchpoints continual improvement of our e-commerce platform and productivity of digital marketing to drive customer acquisition retention conversion and loyalty. You will lead your team with a strong brand consumer and operator mindset with a passion for innovative and best-in-class customer experience. You will be the digital champion in the organization moving our digital capabilities forward through data-driven testing and optimization across marketing and user experience and leading omnichannel projects to grow sales and provide seamless customer service. This position is in our Atlanta headquarters and reports into the CEO. This is a salaried exempt position.

THE RESPONSIBILITIES

• Develop and execute an e-commerce strategy that will increase customer engagement deliver a unique Mashburn experience both online and across channels and increase revenue and profitability
• Actively manage the E-commerce and Digital Marketing business to plan leading annual forecasting and budgeting analyzing business trends and taking necessary actions to achieve key financial goals
• Create and implement e-commerce roadmap to develop site design functionality and user experience to drive conversion provide best-in-class customer experience and position Mashburn to be on pace with digital advancements
• Direct all digital marketing strategies and efforts across both organic and paid and acquisition and retention including SEM SEO email paid search and social display / retargeting affiliates and referral programs
• Actively monitor key performance indicators analyze user behavior and sales data and use data-driven insights to optimize functionality campaigns and spending
• Work closely with Merchandising Creative Technology Distribution Center and Retail teams to coordinate efforts across product launches seasonal campaigns fulfillment and customer service
• Identify and act as final decision maker for e-commerce-related vendors leading selection processes negotiations implementation and ongoing assessment of all partners
• Remain current with the latest digital commerce and marketing trends to identify new growth opportunities
• Lead and develop e-commerce and marketing teams in critical skills to achieve business goals

THE IDEAL CANDIDATE

Required Experience :

Exec

Key Skills

Digital Marketing,Marketing,Google Analytics,Growing Experience,Conversion Optimization,Google AdWords,Hybris,Magento,Account Management,SEO,E-Commerce,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1