Senior Manager of Digital Product

At Weezie, we make towels and robes worth celebrating, and we are on a mission to bring delight to life’s everyday moments.

As a rapidly growing luxury home brand, we are building a high-performing team to help us scale from a beloved direct-to-consumer startup into a household name.

We’re looking for a Senior Manager of Digital Product to bring Weezie’s digital presence to life - owning the strategy and execution of product launches, promotions, and site merchandising that result in seamless, high-converting customer journeys.

Reporting to our Director of Digital Product, this is a high-impact role that requires close collaboration with Marketing and Merchandising teams to ensure campaigns and launches translate into the digital experience.

This role will lead go-to-market execution, site merchandising, and performance optimization across our Shopify Plus site.

What You’ll Do Own digital GTM strategy and execution for product launches, seasonal campaigns, and promotions Define site merchandising strategy across homepages, PLPs, and PDPs, ensuring the approach reflects the brand and the “why” behind each product and campaign as well as inventory investments & constraints Manage and develop two direct reports, providing clarity, accountability, and mentorship Manage all promotional site execution including set-up, QA, validation, and go-live Provide weekly and monthly reporting on site performance, including collections, PLPs, and PDPs, leveraging insights to optimize site structure, merchandising, and content Identify opportunities for A / B testing and CRO improvements, and partner with leadership to prioritize the A / B testing roadmap Lead traditional product work - defining development work, building product specifications, feature documentation and identifying / sharing website bug issues for resolution in conjunction with our outsourced development agency Own product discovery touchpoints- collection pages, landing pages, filtering, checkout, search, post-purchase & upsell Oversee tech stack & relationship with Shopify Apps (ie Site Merch tools, Shipping & Script platforms, Registry, etc) and identify / research needs to drive incremental efficiency in process and business ROI Partner with the Director of Digital Product on feature specifications, QA, handoff to the development agency, and long-term roadmap planning KPIs Revenue per Session Engagement (Clicks) Add to Cart Rate Conversion Rate per page type :

• Collection / PLP, PDP, Blog, HP Units per Transaction  Who You Are 5-7 years of experience in digital product, eCommerce, or merchandising At least 1 year of people management experience Experienced with Shopify Plus and site merchandising tools a plus A detail-oriented executor who thrives on managing complexity and competing priorities Analytical mindset with comfort using BI tools to synthesize and analyze site performance data A positive, team player who excels at collaboration, communication, and stakeholder management Curious, innovative, and growth-minded - always looking for ways to improve, contribute new ideas, and expand your impact What You Can Expect Hybrid work environment : You will work from our Westside Provisions District corporate office Tuesday to Thursday, and will have periodic visits to our fulfillment center in Austell A team that works hard but knows how to #enjoythestay Unlimited PTO plus remote work during July 4th week and an office closure the week after Christmas Summer Fridays with a 1 pm close during the summer Anniversary gifts, including a $3,000 travel credit after 3 years of service and a 5-week paid sabbatical after 5 years of service Medical, Dental, and Vision insurance 401(k) plan Generous Weezie product gift and discount for yourself, friends, and family Paid Parental Leave Weezie is an Equal Opportunity Employer that participates in E-Verify.
• Offers of employment are conditioned upon successfully passing a background screening.
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