Lead Generation Associate

Lead Generation Associate

As a Lead Generation Associate for WTW's North America Health and Benefits (H&B) business, you will deploy sales campaigns, tools, and technology to identify, generate, and cultivate potential clients. Collaborating with WTW H&B consulting, marketing, and sales colleagues, you will support vital efforts to bolster the top of our sales pipeline with qualified leads. This role sits within WTW's cross-segment Global Sales Operations team and specifically supports the North America H&B business. This is a rare opportunity to explore a career in sales operations at WTW.

The Role

As a Lead Generation Associate, you will play a crucial role in bridging H&B North America's Sales Operations with individual Market / Regional Sales leaders. Responsibilities include :

• Identify, qualify, and develop leads : Generate and develop leads that fit WTW's ideal client profile through outbound and inbound sales activities; identify potential clients and foster relationships to drive business growth.
• Leverage data and tools to help sales teams identify and prioritize high-potential prospects; develop and pilot data-driven sales campaigns for effective rollout to our sales community.
• Evaluate leads to determine their readiness for consultant introductions; collaborate with market leadership to direct leads to the most suitable consultants for advancement of the sale.
• Partner with lead generation and business development counterparts within other WTW businesses to generate cross-sell opportunities.

Inbound Lead Strategy and Optimization :

CRM Management and Optimization :

Qualifications

The Requirements

Compensation and Benefits

Base salary range and benefits information for this position are being included in accordance with requirements of various state / local pay transparency legislation. Please note that salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education / professional certifications, qualifications / experience, performance in the role, and potential for revenue generation (Producer roles only). The compensation range being offered for this role is $75,000-$85,000 USD per year. This role is also eligible for an annual short-term incentive bonus.

WTW provides a competitive benefit package which includes the following (eligibility requirements apply) :

Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles County Fair Chance Ordinance for Employers, we will consider for employment qualified applicants with arrest and conviction records. EOE, including disability / vets