Chief Marketing Officer

Chief Marketing Officer (CMO)

The Chief Marketing Officer (CMO) is a key member of the executive leadership team, responsible for driving customer acquisition, engagement, and retention across both B2B2C and D2C channels. This role will lead the development and execution of integrated marketing strategies that support brand partner distribution, funnel performance optimization, product development and innovation, and lifetime customer value. The CMO will oversee brand, performance marketing, consumer research, and lifecycle marketing, while championing data-driven decision-making and personalization.

This role is critical in building a scalable marketing engine that supports upsell, cross-sell, and renewal strategies, leveraging paid media, CRM, and digital platforms to deliver measurable business outcomes.

Marketing Strategy & Leadership

• Define and execute a comprehensive marketing strategy aligned with business goals and distribution models.
• Lead brand development, positioning, and messaging across all channels.
• Build and mentor a high-performing marketing team with expertise in digital, brand, and lifecycle marketing.

Consumer Research & Insights

Performance Marketing & Acquisition

Customer Engagement, Retention & Growth

Data, Technology & Measurement

Cross-Functional Collaboration & Leadership

Qualifications

Additional Company Details

We do not accept any unsolicited resumes from external recruiting agencies or firms. The company offers a competitive compensation plan and robust benefits package for full time regular employees. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.

Sponsorship Details

Sponsorship not Offered for this Role