Director, Product & Customer Lifecycle Marketing

Director of Product & Customer Lifecycle Marketing

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost and Network Solutions. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

We are seeking a customer-obsessed, data-driven Director of Product & Customer Lifecycle Marketing to lead a team responsible for driving growth, engagement, and retention across our portfolio. This leader will define go-to-market strategies for new products and features while scaling lifecycle programs that maximize adoption, cross-sell, renewal and lifetime value.

The ideal candidate combines strategic storytelling with analytical rigor, ensuring every launch and lifecycle campaign delivers measurable business impact.

What You'll Do & How You'll Make Your Mark :

• Lead & Inspire : Manage and mentor a team of Product Marketers and Lifecycle Marketers, creating frameworks and playbooks that scale.
• Segmentation & Personalization : Partner with Analytics to refine customer segmentation using 1st- and 3rd-party data, enabling targeted messaging by customer type.
• Pricing & Offers : Collaborate with Finance, Product and eComm teams to test and refine offer strategies that maximize ROI across acquisition, cross-sell, and renewal.
• GTM Strategy : Go to Market Strategy - Define positioning, value proposition, messaging frameworks, launch sequencing, channel mix, and naming conventions to ensure features and benefits deliver maximize value for customers.
• Lifecycle Ownership : Oversee omni-channel lifecycle journeys to deepen customer relationships and feature utilization. Spans end to end onboarding, engagement, upsell, and retention.
• Cross-Functional Leadership : Partner closely with Acquisition, eCommerce / Web, Analytics, and Product Management to ensure collective output delivers measurable impact and efficiently generates incremental revenue.
• Revenue Impact : Own a holistic view of cross-sell revenue and its contribution to long-term business growth, while analyzing the detailed mechanics of attachment rates, adoption drivers, and renewal performance. Translate insights into actionable levers that increase incremental revenue, strengthen customer relationships, and extend lifetime value.
• Measurement : Own KPIs across adoption, retention, churn reduction, cross-sell revenue, NPS, and lifetime value.

Who You Are & What You'll Need to Succeed :

Why You'll Love Us :

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.