Strategic Marketing Manager

Strategic Marketing Supervisor / Manager

Position : Strategic Marketing Supervisor / Manager

Reports To : Marketing Director

Location : Easton, Pennsylvania - Victaulic Global Headquarters

The dedicated members of the Victaulic Marketing organization are driven by our shared desire to best serve our customers. We do this by putting laser focus on crafting every customer touchpoint into an exceptional experience. As a member of our marketing organization, the Strategic Marketing Supervisor / Manager will play a pivotal role in these efforts.

The Strategic Marketing Supervisor / Manager will work across key stakeholder groups to develop and drive forward a global marketing strategy to protect our company image and manage our customer-facing image / message / impact. This role will establish, uphold and as required, update the guidelines for all customer-facing content including visual elements and arrangements, as well as writing style voice and tone. This role is pivotal in ensuring that our customer-facing image is distinctive, cohesive and consistent across all channels. It is critical for this role to work strategically with all applicable stakeholders including but not limited to marcom managers globally, digital marketing team, product managers, corporate communication and training.

The ideal candidate possesses a natural ability to collaborate across functions and embodies a blend of creative vision and strategic thinking.

Specific Responsibilities :

• Fuel our company growth by developing on a holistic strategy to protect our market identity
• Work collaboratively and cross-functionally to drive a consistent, positive image of Victaulic in our markets around the world.
• Collaborate with marketing peers to stay up to date on competitor positioning within markets and regions to ensure Victaulic is differentiated.
• Ensure a well-balanced, cohesive market identity across all platforms and communications, including digital, print, and in-person.
• Establish, uphold and as required, update the guidelines for all customer-facing content including visual elements and arrangements, as well as writing style voice and tone. (Includes, but not limited to visual guidelines, taglines, and market-agnostic content selling materials and promotional content)
• Where visual standards don't exist, as in the case in new marketing vehicles or use cases, spearhead the coordinated development and implementation of creative guidelines to capitalize on those new use cases.
• Provide guidance and support to internal stakeholders on image-related matters such as consulting with HR on recruiting strategies
• Develop and manage annual budget
• Provide onsite support for customer events as needed
• To best manage public perception and ensure consistency internally and externally, this role will support teams with all customer-facing communication
• This includes collaborating with the MarCom team on market-specific communications as well as the Corporate Communications team to ensure the alignment of messaging and communication tactics to employees and the community.

Reporting & Presentation : Work to establish key performance indicators (KPIs) related to market identity that can be tracked. Prepare regular reports and presentations on performance, insights, and strategic recommendations.

Innovation : Seek continuous learning, self education, and networking opportunities with marketing professionals stay on top of trends and technology including the adoption of AI to help scale efforts

Vendor Management : Manage relationships with external vendors and consultants, ensuring quality and cost-effectiveness of outsourced activities. Establish a bench of trusted partners to quickly leverage as needs arise.

Continuity Planning : Develop and implement contingency plans for the team's riskiest work to minimize disruptions related to unexpected events.

Skills & Qualifications :

Additional Information :

EEO Statement : Victaulic is an Equal Employment Opportunity (EOE / M / F / Vets / Disabled) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, gender, color, religion, national origin, age, disability, veteran status, sexual orientation, genetic data, or other legally protected status