Product Marketing Director

Product Marketing Director

Microsoft AI is the organization that makes responsible AI to empower people. We are a global community of creatives and trailblazersdevelopers, engineers, AI scientists, personality architects, marketers, researchers, designers, and writers. Fueled by an obsession with the details and a healthy respect for humanity, we explore whats possible and shape the future together. The Product Monetization Strategy team inside MAI is responsible for defining how we create user experiences that delight users and business models that empower advertisers to meet their goals. We are seeking a forward-thinking Product Marketing Director to lead customer insights, positioning, and go-to-market strategy for our non-ad monetization offerings. As the web evolves with AI and agentic experiences, this role will shape the next wave of opportunities for Microsoft to deliver value to both end users and B2B customers. You will help to inform and articulate the unique benefits of partnering with Microsoft, crafting GTM strategies that position Microsoft as the partner of choice in the agentic web. Key responsibilities include gathering customer input to inform Microsoft AI infrastructure services and creating compelling product positioning that attracts companies looking to enhance their own AI assistants, as well as third-party partners integrating services with Microsoft Copilot. This role requires close collaboration with Product Management and Business Development teams and the ability to influence technical roadmaps and partner discussions in highly complex, technical environments. The ideal candidate brings committed experience in leading customer-centric GTM strategies, with a proven record of successful partnerships with Engineering and PM teams. We seek someone with experience applying different customer listening approaches to influence product decisions. Finally, the ideal candidate must have the ability to define compelling and differentiated product positioning, serving as a beacon for our product value proposition, guiding internal teams, and enabling the creation of consistent external messaging. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

• Customer Listening and Market Signals : Seek market intelligence signals and lead customer listening strategies and execution to identify growth opportunities, investment priorities and inform product roadmap. Determine areas of market research and create deep collaboration with the field to connect with clients and understand their needs. Understand competitors' strengths, weaknesses, Microsoft's competitive positioning, and anticipate the business implications. Provide subject matter expertise when developing insights from market or user research, competitive analyses, and industry trends. Synthesize and articulate customer feedback, mobilizing internal teams to address it.
• Product Positioning, Value Proposition and Messaging : Lead the creation of a differentiated value proposition that aligns with customer goals. Drive the development of product positioning, value proposition pillars with tangible proof points and crisp messaging, aligned across stakeholders. Support partner teams in the client facing communication and enablement. Clearly articulate our product story in blog posts and tentpole event presentations for marquee product launches.
• Go-to-Market : Lead v-teams and direct marketing strategies for effective product releases, maximizing adoption and customer satisfaction. Set clear goals and impact metrics, orchestrating cross-functional teams to leverage the appropriate marketing and sales channels to achieve them. Develop and execute impactful launch strategies that leverage key industry and first-party events, setting clear release schedule goals for the Product Management teams.
• Thought Leadership and GAI Adoption Acceleration : Act as a trusted partner and leader in the generative AI (GAI) space, representing Microsoft in strategic discussions with advertising executives and in select industry events. Provide guidance to internal partners on Microsoft's differentiated value proposition and point of view of how we Microsoft can grow ad revenue based on solid understanding of customer needs and industry landscape.
• Scale Enablement : Ensure that Learning and Development, Sales and Marketing teams know our roadmap, positioning and value proposition, empowering them to scale enablement across clients and internal teams. Lead select and strategic product training sessions, driving excitement and clarity around key product announcements.
• Growth Mindset and Inclusive Thinking : Proactively seek feedback from a diverse group of clients and users, uncovering new growth opportunities and mitigating bias in AI products. Lead a "always learning" culture with constant assessment of what we can do better, encouraging open and honest conversations and reflections, while ensuring that all voices are heard.

Qualifications

Required Qualifications : Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business + OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business + OR equivalent experience. 4+ years of experience in Product Marketing, Product Management or similar roles, leading cross-organizational teams and working with Engineering partners. 3+ years of applying different customer listening approaches to inform and influence product development. Committed experience with product positioning and value proposition development, with leading differentiated value propositions and translating complex features into compelling narratives.

Preferred Qualifications : 8+ years of experience in Product Marketing, Product Management or similar roles, leading cross-organizational teams and working with Engineering partners. Understanding the landscape of AI infrastructure services such as the use of agent-to-agent protocols and APIs. Category development : experience defining or driving demand for a new category of products. Experience GTMing disruptive products preferred. Experience with AI products : worked with generative AI products, professionally (ideally) or as a user. Understand the concept of agents and how brands could use them. Solid understanding of the generative AI tech landscape. Experience cultivating trust-based relationships directly with senior level leaders internally. Capacity to deal with ambiguity and iterate with partners to refine new concepts and business models. Demonstrates curiosity and actively explores options. Responds efficiently to changing demands and circumstances, maintaining a constructive attitude. Data-Driven Problem Solver : Uses data to identify trends and prioritize work. Set up hypotheses and test them out to inform how we should scale. Organizational agility and ability to work across organizational boundaries to build alignment at multiple levels of leadership and drive closure on issues.