Senior Business Analyst (Digital Analytics / E-commerce)

Position : Senior Business Analyst (Digital Analytics / E-commerce)

Client Location : Manhattan Beach, CA

Work Location : 100% On-site

Duration : Full Time Employment ( FTE )

Salary : $$ per year + Standard Benefits

Scope of Services :

• Act as the primary onsite liaison between client stakeholders, and project teams, ensuring alignment on priorities, requirements, and deliverables.
• Partner with client's team including Digital, E-commerce, Marketing, and Technology teams to gather, define, and document business requirements for analytics initiatives.
• Translate business needs into functional specifications and collaborate with offshore engineers, data modelers, and visualization experts for execution.
• Help in defining and monitor KPIs to measure digital customer engagement, campaign performance, conversion optimization, and omnichannel journeys.
• Provide actionable insights on digital KPIs like conversion, AOV, CLV to optimize campaigns, customer journeys, and sales.
• Conduct requirement workshops, backlog grooming, UAT sessions, and training for business stakeholders as needed.
• Drive adoption of digital analytics solutions by ensuring that reporting platforms and insights are aligned with business decisions.
• Proactively identify gaps, opportunities, and process improvements in digital data flows, campaign measurement, and customer experience.
• Provide support on data related insights queries for end users, especially on data querying and data analysis.

Must Have Skills :

Nice To Have :