Manager, Brand PR

Manager, Brand Pr & Engagement

Serving the needs of all families with young children, Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip

• Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's. Carter's, Inc. is seeking a Manager, Brand PR & Engagement to lead external communications, media relations, and buzz-driving brand activations that build cultural relevance, consumer trust, and excitement across our portfolio of beloved brandsCarter's, OshKosh B'gosh, Little Planet, Skip Hop, and Otter Avenue. This role will manage brand PR agency partners, drive media engagement and seeding strategies, and support high-impact retail moments including new store openings and in-store events.

You'll love this role if you + Are a confident communicator who thrives on building media and influencer relationships + Love finding creative ways to drive buzz, foot traffic, and brand love through events and partnerships + Are equally excited about the story and the executionyou think in headlines and logistics + Are energized by fast-paced work and multiple overlapping projects across teams

Reporting to the Senior Director of Public Affairs, this role sits at the intersection of brand storytelling, cultural relevance, and omni-channel retailserving as a key contributor in bringing our brands to life in press, online, and in stores. This role is based in our Buckhead office location and is on-site 4 days / week.

45% : Brand PR & Agency Management

30% : Brand Engagement & Content Development

15% : Retail & Event Communications

10% : Corporate & Internal Support

We'd love to hear from you if :

Our team members :

Make a career at Carter's :

Career Development : Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

NOTE : This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.