Vice President, Performance Media Job at Publicis Collective in Chicago

Overview We’re seeking a Vice President of Cross-Channel Media Investment to lead the evolution of how we plan, negotiate, and activate media across key channels digital channels Programmatic (display, audio, video), Paid Social, Paid Search – as well as traditional (OOH, radio, direct partner). This role is critical in breaking down historical media silos and driving a unified investment strategy that delivers smarter, more comprehensive outcomes for our clients.

The ideal candidate brings deep expertise across our key media channels (programmatic, social, search, direct IO), understands marketplace dynamics, and can bridge the gap between channels to improve value, efficiency, and innovation.

Who You Are :

A connector who flourishes with bringing fields together

A confident leader comfortable guiding both internal teams and client partners

A strategic problem solver who’s excited by industry change and eager to shape the future of media investment

Someone who leads with empathy, transparency, and a passion for delivering meaningful business results

Responsibilities Lead Unified Investment Strategy : Develop and implement a cohesive media investment approach that spans programmatic, paid social, paid search, direct io, audio and emerging channels.

Break Down Channel Silos : Champion a connected investment attitude across internal teams and external partners, ensuring collaboration and consistency across media types.

Drive Marketplace Leadership : Support senior-level relationships with media partners across all channels, ensuring access to premium inventory, innovation opportunities, and first-to-market advantages.

Client Partnership & Leadership : Serve as a senior client contact for cross-channel investment strategy, providing guidance on budget allocation, optimization, and value creation.

Team Integration & Development : Align and lead investment teams across digital and traditional fields, fostering a culture of cross-channel fluency and continuous learning.

Performance & Accountability : Ensure investments are tied to business outcomes through rigorous stewardship, tracking, and reporting processes across all media.

Qualifications 10+ years of progressive media investment experience in an agency or holding company environment

Proven expertise in both digital (programmatic, paid social, digital video, display, retail / commerce etc.) and traditional (TV, print, OOH, radio) media, primarily digital

Demonstrated success in leading cross-functional teams and managing multimillion-dollar investments

Deep knowledge of the media marketplace and established relationships with major media partners

Strong leadership, negotiation, and communication skills

Problem-solver with strong project management experience

Self-starter with ability to work independently and in a collaborative team setting

Excellent communication, diplomacy, and decision-making skills with the ability to think creatively

Experience managing and building client relationships

Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range : $146,490 - $210,420 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10 / 21 / 2025.

All your information will be kept confidential according to EEO guidelines.

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