Regional Marketing Director

Job Description

Job Description

Overview

Location : Based in Orlando, FL

Why Highmark Residential?

Because every position is considered critical to Highmark’s success and reputation, we take care to employ those who aspire to become the best in their field. Those who succeed at Highmark will do so because they enjoy an empowered, challenging, fulfilling, and financially rewarding workplace!

Why we need you :

The purpose of the Regional Marketing Director at Highmark Residential is to strategically lead and execute comprehensive marketing initiatives that drive brand awareness, resident acquisition, and retention within the assigned region. By leveraging their deep understanding of the local market dynamics and industry trends, the Regional Marketing Director will develop and implement innovative marketing strategies to effectively position Highmark Residential as the premier choice for multifamily housing solutions. This role requires a creative and analytical mindset, exceptional leadership capabilities, and a proven track record of successfully executing results-oriented marketing campaigns. The Regional Marketing Director will collaborate with cross-functional teams, including property management, leasing, and corporate marketing, to achieve business objectives, foster strong relationships with key stakeholders, and consistently deliver outstanding marketing performance across the region. Ultimately, the Regional Marketing Director plays a critical role in driving revenue growth, enhancing brand reputation, and maximizing resident satisfaction for Highmark Residential's portfolio of properties in the assigned region.

What Highmark can do for YOU :

• Help you achieve your goals by continuous professional development and regular career progression sessions
• Competitive pay for the market
• Monthly bonus opportunities for all site associates
• 30% associate rent discount
• Medical, Dental & Vision benefits the 1st of the month following 30 days of full-time employment
• Company-provided life insurance, short term and long term disability coverage
• Flexible Spending accounts
• 401(k) eligibility after 90 days, with 4% Highmark match
• Professional Certification & Tuition reimbursement
• Vacation, Sick and Personal Time off available to use after 90 days
• 10 paid holidays
• Paid parental leave

Responsibilities

Responsibilities include (but are not limited to) :

Create and execute marketing plans specific to each property that align with company goals.

Increase property brand recognition through targeted advertising, public relations, and digital marketing initiatives.

Develop and implement resident acquisition strategies to attract qualified leads and achieve occupancy goals.

Facilitate and monitor all required and / or budgeted marketing-related, promotional and advertising platforms for optimal integration, appropriate usage by intended Highmark team members, and overall performance.

Always promote and display company culture and core values.

Travel :

50% local market travel; 10% outside of the assigned region on occasion with little advanced notice

Qualifications

Qualifications :

#CORP

Req. ID : 2025-8496