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Marketing Lead / Head of Marketing
Marketing Lead / Head of MarketingTwo Dots • San Francisco, CA, US
Marketing Lead / Head of Marketing

Marketing Lead / Head of Marketing

Two Dots • San Francisco, CA, US
8 days ago
Job type
  • Full-time
Job description

Marketing Lead / Head Of Marketing

Join Two Dots to build a stronger financial system.

Every time someone applies for a mortgage, car loan, or apartment lease, they submit financial documents that humans use to build a financial profile about them. The quality of these financial profiles is a key input that regulates the body temperature of the economy.

Two Dots is building a better system to evaluate consumers consistently and fairly. We prevent fraud that humans can't see, and we surface value in atypical applications that would otherwise be discarded.

Please note that we require all full-time employees to work from our office in San Francisco, CA.

Role Overview

Two Dots is looking for a Marketing Lead / Head of Marketing to define and scale our marketing efforts from the ground up. As our first dedicated marketing hire, you'll be responsible for building awareness, driving engagement, and helping position Two Dots as the new standard in AI-driven underwriting. This is a unique opportunity to shape the voice of a high-growth company at the intersection of AI and fintech.

Key Responsibilities

  • Develop and execute a comprehensive marketing strategy across brand, content, digital, and product marketing
  • Build out our marketing funnel, with a strong focus on driving awareness and lead generation for our B2B SaaS product
  • Own positioning and messaging across channels; translate complex technical concepts into compelling narratives
  • Partner with sales and customer success to develop collateral, case studies, and campaigns that accelerate the buyer journey
  • Launch and manage demand generation campaigns (paid, organic, events, outbound sequences, etc.)
  • Lead content strategy and execution, including blog posts, newsletters, webinars, and customer stories
  • Track and report on key marketing metrics and use data to optimize performance

Desirable Traits

  • 5+ years of marketing experience with a strong background in content creation and strategy
  • Experience building and successfully executing marketing campaigns from ideation, creation, distribution, performance tracking, refinement, and optimization
  • Excellent writing, editing, communication, and content creation skills
  • Experience in a high-growth B2B software startup; AI-related domain a plus
  • What You Get In Return

  • The opportunity to own and define marketing at a breakout AI fintech startup
  • Visibility into leadership decisions and the chance to directly influence company growth
  • Competitive salary, comprehensive equity package, and substantial benefits
  • Two Dots is an equal opportunity employer. We aim to build a workforce of individuals from different backgrounds, with different abilities, identities, and mindsets. Even if you do not meet all of the qualifications listed above, we encourage you to apply!

    Compensation is variable and is subject to a candidate's personal qualifications and expectations. For this role, we offer the following base salary range, in addition to an equity package and full benefits : $150k - $200k per year.

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    Head Of Marketing • San Francisco, CA, US

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