Marketing and Digital Content Specialist at Fenco Solutions Burlington, NJ

Marketing and Digital Content Specialist job at Fenco Solutions. Burlington, NJ.

Job Description

Job description :

Now Hiring : Marketing & Digital Content Specialist

Drive engagement. Build content. Boost visibility.

We're seeking a versatile marketing professional who excels in creating compelling content and optimizing digital channels. In this role, you'll capture project details, create marketing materials, and maintain an engaging online presence that drives interest and traffic. You'll collaborate with cross-functional teams to produce a diverse range of content, from catalogs and product sheets to social media posts and SEO strategies. If you thrive on blending creativity with data-driven results and enjoy working across multiple marketing platforms, we want to hear from you!

What You'll Be Doing

Web Optimization, SEO & Digital Engagement (75%)

• Manage and update website content through CMS (e.g., WordPress, Webflow)
• Optimize website content for SEO to increase organic search visibility and engagement
• Monitor and analyze website performance using tools like Google Analytics, Google Ads, and Search Console
• Manage and optimize paid search campaigns (e.g., Google Ads) to increase lead generation and website traffic
• Create and schedule social media content to enhance engagement and drive traffic
• Implement strategies to improve conversion rates through landing pages, lead capture forms, and gated content

Content Creation & Marketing Materials (25%)

Capture project specifics, photos, and other assets to update our website and marketing materials

Develop product catalogs, brochures, and promotional content for dealers, architects, and designers

Write and organize content for web pages, spec sheets, case studies, and other downloadable resources

Ensure consistency and quality of content across all formats, maintaining a strong brand voice

Collaborate with internal teams (product, sales, design) to translate technical information into clear, accessible customer-facing content

Skills and Experiences

Proven experience in content creation, including digital catalogs, brochures, and web copy

Strong knowledge of SEO tools, Google Analytics, Google Ads, and social media strategies

Proficiency in design tools (e.g., Canva, InDesign, Illustrator, Figma) for creating marketing materials

Experience with content management systems (e.g., WordPress, Webflow) and basic website maintenance

Ability to craft content that is both engaging and optimized for search

Collaborative mindset with the ability to work across departments and adapt content for diverse audiences

Bonus Skills

Familiarity with HTML / CSS and digital asset management tools

Understanding of B2B marketing, particularly in sectors like architecture, construction, and design

Experience with lead generation strategies, marketing automation, and email marketing campaigns

You Might Be a Great Fit If You…

Are equally comfortable producing a detailed product catalog and managing Google Ads campaigns

Can balance creative design work with optimizing content for search engines and engagement

Think strategically about how content drives online traffic and leads

Enjoy collaborating with teams but also excel at independent work

Have a keen eye for detail and are motivated by the impact of your work on customer engagement

What We Offer

A central role in shaping our marketing and online presence

A collaborative, innovative team environment focused on results

Flexibility to structure your work while driving key business objectives

Opportunities to expand your marketing and digital skillset with real impact

Job Types : Full-time, Part-time, Freelance

Benefits :

401(k)

401(k) matching

Dental insurance

Flexible spending account

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Ability to Commute :

Burlington, NJ 08016 (Required)

Work Location : Hybrid remote in Burlington, NJ 08016

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