Associate Manager, Digital Marketing

Associate Digital Marketing Manager

Owned Digital Marketing & Execution manages personalization campaigns across all of TD Owned Channels which includes Public Site, SMS & Authenticated Channels such as Online Banking & TD Mobile App. The team supports the strategy behind the campaigns and channels, the testing agenda, scalability of the channels, execution, auditing and measuring success and optimizing on a regular basis. The teams primary focus is the onboarding of Salesforce, so we are looking for a strong candidate with experience in Marketing Cloud Personalization to help us enable and scale the utilization of the tool across our Owned Channels.

The Associate Digital Marketing Manager is a knowledgeable marketing professional that leads / manages moderately to complex key project plans / planning, and / or campaigns within the digital, social, and content marketing space. This role is responsible for supporting internal and / or external consulting and advisory services for businesses or functions within own portfolio, as well as applying best practices to implement process, product or service improvements.

Depth & Scope :

• Expert level professional role requiring in-depth knowledge / expertise in own domain / field of specialty and a working knowledge of broader related areas
• Integrates the broader organizational context into advice and solutions within own area
• Understands the industry, competition and the factors that differentiate the organization
• Applies best practices to implement process, product or service improvements
• Acts as a subject matter expert within their own area of specialty or as a resource for others
• Leads projects of moderately to complex risk and resource requirements; may lead end-to-end processes or functional programs
• Contributes to setting standards within area of expertise
• Solves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholders
• Uses advanced methods to contribute to new solutions and recommend standards against which others will operate
• Impacts a range of functional programs and operations across own and related teams
• Interprets guidelines, standards, policies and results of analysis to inform decision making at senior levels
• Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels
• Works independently as the senior technical lead and guides others within area of expertise
• Identifies and leads problem resolution for complex issues at all levels

Education & Experience :

Preferred Skills :

Customer Accountabilities :

Shareholder Accountabilities :

Employee / Team Accountabilities :

Physical Requirements :

Never : 0%; Occasional : 1-33%; Frequent : 34-66%; Continuous : 67-100%