Head of Brand and Growth (Wheat Ridge)

HEAD OF BRAND & GROWTH

Location : Hybrid (Wheat Ridge)

Department : Marketing & Brand Strategy

Reports to : CEO

Employment Type : Full-time

ABOUT LAVLEY

Lavley is a fast-growing lifestyle brand known for our witty, high-quality novelty socks and giftables. Our products bring joy, humor, and self-expression to everyday life. Were expanding across eCommerce, wholesale, and retail channels, and were on a mission to make people laugh, smile, and elevate the gifting experience.

We believe great design and storytelling can spark joy. Were a small but mighty team that loves testing ideas, taking creative risks, and growing through curiosity and fun.

ROLE OVERVIEW

Were hiring a Head of Brand & Growth to lead Lavleys creative storytelling, social strategy, and performance-driven marketing across all channelsfrom Amazon and DTC to emerging social commerce platforms.

This is a player-coach role for a creative, data-minded marketer who loves both brand building and hands-on growth execution. Youll run campaigns, test ideas, and build systems that turn creative storytelling into measurable results.

Youll also be an AI-empowered marketer who uses modern tools to ideate, write, analyze, and create more efficiently and creatively. Youll continuously explore new technologies that elevate Lavleys marketing performance and brand expression.

Youll work closely with the CEO and design team to shape Lavleys voice, manage product launches, and drive measurable growth.

THE OPPORTUNITY

Youll help evolve Lavley from a beloved novelty brand into a household name in humor-driven lifestyle goods. This means scaling our storytelling, deepening our community, and creating breakthrough campaigns that drive growth across Amazon, DTC, and wholesale.

WHAT YOULL DO

Brand Strategy & Leadership

Define and evolve Lavleys brand identity, voice, messaging, and positioning.

Develop creative briefs and lead storytelling across packaging, DTC, Amazon, email, social, and wholesale.

Collaborate with leadership to guide product direction and long-term brand vision.

Ensure brand consistency and identify growth opportunities through insights and competitive research.

Product Development & Catalog Management

Partner with the CEO and design team to conceptualize and launch new product lines.

Own product naming, packaging, and merchandising strategies.

Manage seasonal refreshes and product storytelling for launches and campaigns.

Ensure the catalog reflects Lavleys brand tone, visual standards, and quality.

Marketing Strategy & Execution

Own and execute Lavleys full growth marketing engineblending creative storytelling with performance optimization across social, email, and commerce channels.

Plan, create, and publish content across social, email, paid ads, and influencer campaigns.

Manage PR, partnerships, and community engagement to expand reach.

Leverage AI tools to streamline campaign planning, content creation, and analysis.

Track performance weekly and optimize creative and spend for growth.

Build marketing calendars for product drops, holidays, and key seasons.

Social is our most important channelyoull drive the strategy and execution that fuel reach, engagement, and conversion.

Social Media, Content & Community Growth

Social media is the heartbeat of Lavleys growth engineyoull oversee creative, community, and commerce execution across platforms, testing ideas that drive both engagement and sales.

Own Lavleys social ecosystemInstagram, TikTok, Facebook, Pinterest, YouTube Shortsand commerce platforms like TikTok Shop, Facebook Shop, and Instagram Shop.

Develop and execute Lavleys always-on content strategy focused on humor, relatability, and storytelling that drives engagement and sales.

Write witty, brand-aligned captions and produce or edit short-form videos (Reels, TikToks, GIFs, memes) that reflect Lavleys tone.

Launch and manage TikTok Shop, Facebook Shop, and Instagram Shop listings. Optimize feeds, run content-to-commerce tests, and manage promotions.

Collaborate with design and influencers to create original video content.

Engage directly with followers and grow an authentic, loyal community.

Use analytics tools to track engagement and sales, learning what performs best.

Leverage AI tools for ideation, trend spotting, caption writing, and video scripting.

Initially, youll execute directlyposting, analyzing, and running early shop activationsthen build systems and manage freelancers or agencies to scale.

Creative & Content Production

Lead photo and video content creation from concept to editing.

Write or edit copy for ads, posts, product pages, and emails.

Use AI-assisted design, writing, and ideation tools to accelerate production.

Ensure all creative is fun, high-quality, and emotionally resonant.

Maintain asset libraries and manage rights and renewals.

Leadership & Team Building

Act as a player-coachexecuting campaigns directly while establishing systems and playbooks.

Over time, hire and manage a small marketing and creative team.

Build a bench of contractors for content, video, and paid media as volume scales.

Transition from direct executor to creative and strategic lead as the team grows.

Mentor freelancers and foster a creative, data-driven culture.

Collaborate with design, operations, and fulfillment to ensure alignment.

Contribute to company-wide strategy as a key member of the leadership team.

WHAT YOULL BRING

48 years in brand, marketing, or product strategy (consumer goods or lifestyle brands preferred).

Proven ability to grow awareness, engagement, and sales through creative, data-driven campaigns.

Hands-on experience managing social, email, paid, and influencer marketing.

Experience launching product lines and managing multi-SKU catalogs.

Excellent creative instincts, storytelling, and copywriting skills.

Curiosity and working knowledge of AI tools for marketing, creative production, and data analysis.

A mindset of experimentationeager to test, learn, and adopt new technologies.

Highly organized and proactive with the ability to juggle multiple campaigns.

Passion for humor, creativity, and building a brand that makes people smile.

HOW WELL MEASURE SUCCESS (FIRST 12 MONTHS)

Brand : Clear brand system; growth in branded search and social following.

Growth : Increased DTC revenue and contribution profit; improved ROAS and email LTV.

Social : Strong presence on TikTok and Instagram; measurable engagement and shop revenue growth.

Product : On-time launches with creative toolkits and GTM plans.

Content : Consistent cadence and library of high-performing assets.

Scale : Documented playbooks that enable delegation without loss of brand voice.

Team : Marketing systems in place; strong network of freelancers and partners.

COMPENSATION & BENEFITS

Base Salary : $90,000 $110,000 depending on experience

Bonus : Annual performance-based

Benefits : Health, dental, vision; 401K with company match, PTO; holidays; employee discounts

LOCATION & WORK STYLE

Hybrid role : mix of in-office (Greater Denver preferred) and remote work. Occasional travel for shoots, events, or trade shows. Approximately 25 days per year travel.

EQUAL OPPORTUNITY

Lavley is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

HOW TO APPLY

Send your resume or portfolio and a short note about a campaign or product launch youre proud of to with the subject line Head of Brand & Growth YOUR NAME.