Senior Direct Marketing Associate (Nigeria)

Senior Direct Marketing Associate

Reliance Health's mission is to make quality healthcare delightful, affordable, and accessible in emerging markets. From Nigeria, Egypt, Senegal and beyond, we offer comprehensive health plans tailored to both employers' and employees' needs through an integrated approach that includes telemedicine, affordable health insurance, and a combination of partner and proprietary healthcare facilities. By leveraging advanced technology, we are transforming the healthcare landscape, making it more efficient and accessible for everyone.

We are currently hiring a Senior Direct Marketing Associate who will focus on attracting new customers using direct channels like events, email, referrals, influencers, and offline advertising.

This role involves planning and running campaigns, creating engaging content, and working closely with other teams to ensure everything aligns with the company's goals. The role also includes monitoring campaign performance, reporting key insights, and continuously optimizing efforts to drive better results.

You will be responsible for :

• Planning and executing campaigns across events, email, referral programs, influencer partnerships, and offline advertising.
• Developing high-impact content aligned with business goals to support customer acquisition and engagement.
• Collaborating with teams like sales, brand, and growth to align strategies and objectives.
• Managing referral and influencer programs to increase brand visibility and conversions.
• Using analytics tools to track performance and optimize campaigns.
• Overseeing events and offline marketing activities such as billboards, radio, and on-ground activations.
• Ensuring consistent messaging and content distribution across channels for maximum reach.
• Providing actionable insights and performance updates to stakeholders.
• Building relationships with external partners, including media agencies and influencers.