Marketing Leader

Marketing Leader

Enavate is on a mission to become the number one partner for Microsoft in the SMB space, and we're looking for a strong Marketing Leader to support this growth. In this role, you'll focus on leading and developing a high-performing marketing team, ensuring the consistent execution of campaigns that generate leads and strengthen our brand presence. This role involves both visionary strategy within the SaaS and Microsoft Partner industries, as well as effective team leadership, collaboration, and delivering results.

Reports to : Chief Growth Officer Location : Tampa (hybrid), Orlando (hybrid), US - remote

Your day will consist of :

• Lead, mentor, and inspire a diverse team of marketing professionals, fostering a culture of collaboration, innovation, and accountability.
• Set clear goals and performance metrics for the marketing team, tracking progress and providing guidance to achieve outstanding results.
• Develop and execute a comprehensive marketing strategy that drives lead generation, brand awareness, and customer engagement in the SMB space.
• Align marketing initiatives with Enavate's business objectives, ensuring a strong partnership with Microsoft and other key stakeholders.
• Conduct thorough market research to understand industry trends, customer needs, and competitive landscape within the SaaS and Microsoft Partner sectors.
• Develop and refine Enavate's unique value proposition and messaging to effectively differentiate our offerings in the marketplace.
• Design and implement targeted marketing campaigns across various channels (digital, events, content marketing) to drive qualified leads and nurture prospects through the sales funnel.
• Monitor and analyze campaign performance, leveraging data-driven insights to optimize strategies and improve ROI.
• Elevate Enavate's brand presence in the SMB market by crafting compelling narratives and positioning that resonate with our target audience.
• Ensure consistent messaging and branding across all marketing materials and channels.
• Work closely with sales, product, and customer success teams to ensure alignment and collaboration on marketing efforts and initiatives.
• Build strong relationships with Microsoft and other strategic partners to leverage joint marketing opportunities and maximize impact.

Here is what it takes to be successful in the role :