Assistant Marketing Manager, Onstar

Assistant Marketing Manager, OnStar

The primary purpose is to provide support and oversee the lifecycle management of OnStar products, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying customer engagement trends to grow the paid subscriber base and owner loyalty. This position reports to the Marketing Manager.

Main duties and responsibilities include :

• Lead, collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for the OnStar products
• Leverage marketing information, segment trends and customer engagement data to uncover key consumer insights, opportunities and execute on the insights
• Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information
• For product launches, develop comprehensive launch plan with strong communication with Communications, Product and Advertising teams
• Collaborate with support teams (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency teams promotions
• Interface with the research community to develop and leverage insights for current and future products with leadership reporting for awareness and strategic decision making
• Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages
• Develop content for product training as the SME of the OnStar safety, security and mobile app products including field training guides, resources, and dealer-facing training
• Act as a resource to the Field teams by developing clear and consistent communications including brand updates, product messaging, customer insights, and more
• Leverage strong Data & Analytical skills to develop recommendations and POVs for OnStar safety, security and mobile app products using information obtained from PDM and insights teams
• Implement innovative strategies to elevate the customer experience, to achieve brand goals including total subscribers, customer engagement / utilization, attach and more
• Provide direction on creative work in terms of scope, key messages, and customer target; all within the context of OnStar umbrella positioning

Requirements :

Skills and Abilities :

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

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