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Director, Growth Marketing
Director, Growth MarketingCreative People • San Francisco, CA, United States
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Director, Growth Marketing

Director, Growth Marketing

Creative People • San Francisco, CA, United States
5 days ago
Job type
  • Full-time
Job description

This range is provided by Creative People. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$160,000.00 / yr - $185,000.00 / yr

Additional compensation types

Annual Bonus

Direct message the job poster from Creative People

Senior Agent - California Division | Ex-Block (Square, Afterpay, CashApp)

Our client is looking for an analytically-minded growth / performance marketing generalist to work directly with our Partners to help us scale a new kind of consulting firm. You'll wear multiple hats and work across multiple organizations leading a variety of client-facing work and internal initiatives while building world-class DTC and B2B2C marketing skills.

This role is a perfect fit for a seasoned growth / performance marketer looking to transition into the early-stage start-up world, or a start-up vet looking to up-level their skills in growth marketing. You’ll work directly with several start-up CEOs to help them grow their business, and after mastering this role, you'll likely have the opportunity to join the leadership team of an early-stage startup.

Responsibilities

  • Develop full-funnel acquisition marketing strategies for our clients, optimizing core and proven channels while consistently testing new channels and formats
  • Analyze and optimize campaign performance on a daily, weekly and monthly basis; develop insights to inform future strategy
  • Own user acquisition results, marketing budgets, and forecasting
  • Plan and implement conversion rate optimization tests and iterate based on results
  • Work with development team to guide and QA site / app tracking
  • Manage creative team members to maximize the impact of ads, landing pages, and lifecycle marketing (email / sms) touchpoints that we develop for our clients
  • Combine hands‑on‑keyboard work with management, depending on scope of project
  • Lead, develop, and mentor early‑career growth marketing talent who specialize in managing growth marketing sub‑functions like paid social, paid search, CRO and lifecycle marketing

Qualifications

  • 6+ years of experience in growth / performance marketing
  • Experience with Seed / Series A companies required; additional experience with later‑stage experience preferred
  • Expertise directly managing paid social and / or paid search is required; experience across other direct response channels (digital and offline) preferred
  • Experience in DTC businesses required; health and wellness experience strongly preferred
  • Experience with B2B and B2B2C marketing is valuable but not required
  • Experience working with various attribution and marketing‑mix models
  • Strong analytical capability with experience in a variety of website analytics tools
  • Strong project management, attention to detail, and a no‑task‑too‑small mentality
  • Who You Are

  • Client service oriented
  • Data driven, but willing to take risks
  • Very high say / do ratio
  • Enjoy working at both strategic and execution levels
  • About the Client

    Our client is a growth agency helping early‑stage Digital Health and Consumer Internet startups build and execute full‑funnel growth plans. They are a full‑stack growth team for hire, serving as your fractional Head of Marketing supported by a team of seasoned marketers, creatives, and developers to plan and execute any campaign.

    They have helped leading startups grow from launch to over $100mm in revenue.

    Our client is an Equal Opportunity Employer. Our client does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

    Seniority level

  • Director
  • Employment type

  • Full‑time
  • Job function

  • Marketing
  • Staffing and Recruiting
  • #J-18808-Ljbffr

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    Director Growth Marketing • San Francisco, CA, United States

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